• World Fashion Week — Autumn Winter 2020

    World Fashion Week — Autumn Winter 2020

    Of note this year was not the elongated silhouettes, unwearable pants or unnecessary motifs — it was the maturity of which some of the youthful brands that took to the stage. A Cold Wall (showing in Milan) for example exemplified growth in every look, which was true to its modern visuals that were shown with…

  • A. Sauvage

    A. Sauvage

    ASauvage.com presents a new visual identity under the umbrella of the costumer. Featuring updated imagery from his studio in L.A  the new marquee sees a shift towards a far more personal tale from the designer. Emphasising his journey from classic tailoring through to sport and more recently womenswear each image places as much focus in…

  • DESIGN | Nike presents the Tiempo Legend 8

    DESIGN | Nike presents the Tiempo Legend 8

    Think back to 2004… Football was in the middle of its commercial superiority when Nike released its infamous TV spot featuring the Brazil and Portugal national teams. Sporting icons like the “original” and “new” Ronaldo, Roberto Carlos, Luis Figo and cameos from Francesco Totti and Eric Cantona, the featurette explored the flair of both sides.…

  • SERAC | With the world in mind

    SERAC | With the world in mind

    There is something to be noted with the industries current fascination with sustainability. Those within the circle will know that the conversation is nothing new, yet it can only be a positive that the topic is being widely discussed and welcomed by brands new and old. However, there remains a key problem in truly enabling…

  • GUIDE | The Most Stylish Men’s Skiwear 2019

    GUIDE | The Most Stylish Men’s Skiwear 2019

    As your Instagram feed begins to look more like a luxury ski brochure than an aged school yearbook, here at JOSHUA’s we’ve compiled a list of the most luxurious and innovative skiwear you should be packing—and let’s face it, you should be packing and fast.  Established in 2007, Canadian clothing brand Moose Knuckles has created,…

  • CMYK by The North Face

    CMYK by The North Face

    The intricacies that goes into digital colour curation are actually pretty undervalued, most notably the base for all digital printing CMYK. Broken down into Cyan, Magenta, Yellow and Key the four ink printing method actually relates those most often used in colours in combinations. The model actually works by subverting each colour from white light…

  • Kenzo presents “The Everything”

    Kenzo presents “The Everything”

    Modern fashion houses have an embedded desire to be innovative, mainly driven by the creative lead. It is essential that conversation remains direct to its customer yet relevant to the world around it. A new season often is the trigger to show the new face of the brand, steering it towards the ideal. An underrated…

  • LUMINOUS | Cheeky Smile by JUSBOX

    LUMINOUS | Cheeky Smile by JUSBOX

    As far as I’m concerned, fragrance is an artform, a form of expression that transcends the traditional; the fourth dimension I call it, invisible and intangible, yet pertinent. Fragrance has the ability to convey a personality, a mood, a brand message and most importantly— your taste. Used correctly, fragrance is essentially an extension of self.…

  • Nike Tech Pack – Fall 2018

    Nike Tech Pack – Fall 2018

    The tracksuit has had a few negative associations to say the least. While ideally worn as a pre (or post) exercise uniform many have seen its credibility take a few hits – unjust to say the least. If anything, the tracksuit has become an ensemble that has been re-invigorated by luxury houses interpretation, adding fits…

  • VERTEX | In defence of time

    VERTEX | In defence of time

    With no way to tell the time, the world seems to spin on without us. Sure, we can see the shifting clouds overhead, and the darkening of the day, but our place – our purpose – has no orientation when we don’t have the facility to track the seconds ticking by. It’s something we take…

  • ROUND UP | International Men’s Fashion Weeks SS ’19

    ROUND UP | International Men’s Fashion Weeks SS ’19

    International Fashion Weeks and more notably Parisian and Milanese houses are at an interesting point. Decorated in heritage yet fully aware of the casualness that surrounds the industry. The influx of sportswear has somewhat left some brands with a question. Capitalise on the present day or make a statement for the future?   We have…

  • Round up | London Fashion Week Men Spring Summer ’19

    Round up | London Fashion Week Men Spring Summer ’19

    When I thought about London Fashion week for Men I’ll be honest I had some hesitation. The reason being? In recent years I felt like it had become a hub for extrovert designers with no intention of creating ensembles that made any sense both metaphorically and aesthetically. It felt like it had just become a…

  • On & Over | Master & Dynamic MW50+

    On & Over | Master & Dynamic MW50+

    “Music is the answer, to your problems”— an often-misused lyric from vaults of House music, but nonetheless look around on any public commute and you will find it hard to argue. Across the myriad of technology and “listening devices” there is a variety of content being consumed, the context of which can be gleaned given…

  • Lacoste x Supreme 2018

    Lacoste x Supreme 2018

    Lacoste has many facets to their ensembles. Most notable is their relationship between the court and Rene Lacoste’s resilient, yet ground breaking, approach to tennis wear. But while this will forever be in the history of the brand, a similar rise within streetwear has also assisted to help build their authenticity. Their emphatic influence on…