• CMYK by The North Face

    CMYK by The North Face

    The intricacies that goes into digital colour curation are actually pretty undervalued, most notably the base for all digital printing CMYK. Broken down into Cyan, Magenta, Yellow and Key the four ink printing method actually relates those most often used in colours in combinations. The model actually works by subverting each colour from white light…

  • Kenzo presents “The Everything”

    Kenzo presents “The Everything”

    Modern fashion houses have an embedded desire to be innovative, mainly driven by the creative lead. It is essential that conversation remains direct to its customer yet relevant to the world around it. A new season often is the trigger to show the new face of the brand, steering it towards the ideal. An underrated…

  • LUMINOUS | Cheeky Smile by JUSBOX

    LUMINOUS | Cheeky Smile by JUSBOX

    As far as I’m concerned, fragrance is an artform, a form of expression that transcends the traditional; the fourth dimension I call it, invisible and intangible, yet pertinent. Fragrance has the ability to convey a personality, a mood, a brand message and most importantly— your taste. Used correctly, fragrance is essentially an extension of self.…

  • Nike Tech Pack – Fall 2018

    Nike Tech Pack – Fall 2018

    The tracksuit has had a few negative associations to say the least. While ideally worn as a pre (or post) exercise uniform many have seen its credibility take a few hits – unjust to say the least. If anything, the tracksuit has become an ensemble that has been re-invigorated by luxury houses interpretation, adding fits…

  • VERTEX | In defence of time

    VERTEX | In defence of time

    With no way to tell the time, the world seems to spin on without us. Sure, we can see the shifting clouds overhead, and the darkening of the day, but our place – our purpose – has no orientation when we don’t have the facility to track the seconds ticking by. It’s something we take…

  • ROUND UP | International Men’s Fashion Weeks SS ’19

    ROUND UP | International Men’s Fashion Weeks SS ’19

    International Fashion Weeks and more notably Parisian and Milanese houses are at an interesting point. Decorated in heritage yet fully aware of the casualness that surrounds the industry. The influx of sportswear has somewhat left some brands with a question. Capitalise on the present day or make a statement for the future?   We have…

  • Round up | London Fashion Week Men Spring Summer ’19

    Round up | London Fashion Week Men Spring Summer ’19

    When I thought about London Fashion week for Men I’ll be honest I had some hesitation. The reason being? In recent years I felt like it had become a hub for extrovert designers with no intention of creating ensembles that made any sense both metaphorically and aesthetically. It felt like it had just become a…

  • On & Over | Master & Dynamic MW50+

    On & Over | Master & Dynamic MW50+

    “Music is the answer, to your problems”— an often-misused lyric from vaults of House music, but nonetheless look around on any public commute and you will find it hard to argue. Across the myriad of technology and “listening devices” there is a variety of content being consumed, the context of which can be gleaned given…

  • Lacoste x Supreme 2018

    Lacoste x Supreme 2018

    Lacoste has many facets to their ensembles. Most notable is their relationship between the court and Rene Lacoste’s resilient, yet ground breaking, approach to tennis wear. But while this will forever be in the history of the brand, a similar rise within streetwear has also assisted to help build their authenticity. Their emphatic influence on…

  • Passavant and Lee

    Passavant and Lee

    Accessories have always needed to blend seamlessly into a wearers life while maintaining a visual point of difference. This is even more poignant in an engagement centric world where excessive logos are king. That said, there is so much to be said for brands that balance authentic product with genuine storytelling. Taking this note are…

  • The North Face | Tropical Camouflage

    The North Face | Tropical Camouflage

    Street culture has always tapped the grafters of the industry. Whether purposeful or not these individuals often represent the truest form of their surroundings and in turn the culture. Showing continually that we rely on authenticity to tell dynamic stories. Taking the idea of being covert yet relevant, The North Face have harnessed the talents…

  • Griffin + Woolrich

    Griffin + Woolrich

    The approach to outerwear is two-fold for many. By default, it should function as a layer of protection, shielding against the elements, yet by sheer necessity it also has to fit the stylistic approach of the wearer. Not necessarily adhering to trends but taking into account consistency throughout the seasons. Taking this notion to its…

  • Casely-Hayford Autumn Winter 2018

    Casely-Hayford Autumn Winter 2018

    The concept of the uniform has long been defined how men should dress. While London style has taken many forms over time, with Sartorial composition dominating for long periods. It has always kept the ability to re-invent none the less – while still building on the core foundations of the male wardrobe. Yet it feels…

  • Kent & Curwen Autumn Winter 2018

    Kent & Curwen Autumn Winter 2018

    The relationship between fashion houses and photography is well established.  While it is often the default medium for showcasing campaign’s, it is most intriguing when a photographers perception is the source of a project. The best photographers enables its subjects to be showcased in a light that is both alternative and refreshing – thus creating…