Casablanca x New Balance

Casablanca x New Balance


Looking back at athleisure through a 90’s lense it must of been impossible for anyone to for-see it’s relevance a few decades later.


Even the most astute sartorial connoisseurs would of scoffed at the idea of joggers, hoodies and trench coats. But here we are. Awash with items that are fit for your weekly vegetable shop as well as that aperitif at 5pm – caught between a hybrid of function and well… function.

Mind you, the time has brought to the surface brands with new perspectives and heritage brands that deserve their time. This notion appeals very much to Parisian based Casablanca and New balance for instance, who have chosen the current moment to come to together on a collaborative product. The Casablanca x New Balance 327.

The shoe is fairly new to the partnership world and a brand new silhouette that speaks to a wider audience. Unlike the 990, the 327 benefits from a streamlined, stripped-back mindset. Originally seen in Casablanca’s most recent collection, it aims to tell the story of Casablanca founder and creative director, Charaf Tajer’s rich duel French and Moroccan heritage.The green and orange hark back to tones of Moroccan oranges and tennis uniforms, while the shoe itself was inspired by New Balance’s archive of 70’s runner – both of which act as a subtle sporting reminder.

The green and orange hark back to tones of Moroccan oranges and tennis uniforms, while the shoe itself was inspired by New Balance’s archive of 70’s runner – both of which act as a subtle sporting reminder. 

In some ways there seems so many narratives for this shoe that it feels somewhat poetic that these two brands meet in this way. Although Collaborations are nothing new, the story alone allows enough sustenance to present  the wider case for appreciation. 
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