• A. Sauvage

    A. Sauvage

    ASauvage.com presents a new visual identity under the umbrella of the costumer. Featuring updated imagery from his studio in L.A  the new marquee sees a shift towards a far more personal tale from the designer. Emphasising his journey from classic tailoring through to sport and more recently womenswear each image places as much focus in…

  • BLANCPAIN | Fifty Fathoms Ceramic Blue

    BLANCPAIN | Fifty Fathoms Ceramic Blue

    There is something elegant about a deep blue, or a midnight blue as it appears in the colouring of a perfect tuxedo, a colour used to achieve that impervious black look while under the lights — “blue-black” they call it. Add this hue to a classic diver’s watch, faced with ceramic, and constructed in vibrant…

  • DESIGN | Nike presents the Tiempo Legend 8

    DESIGN | Nike presents the Tiempo Legend 8

    Think back to 2004… Football was in the middle of its commercial superiority when Nike released its infamous TV spot featuring the Brazil and Portugal national teams. Sporting icons like the “original” and “new” Ronaldo, Roberto Carlos, Luis Figo and cameos from Francesco Totti and Eric Cantona, the featurette explored the flair of both sides.…

  • SERAC | With the world in mind

    SERAC | With the world in mind

    There is something to be noted with the industries current fascination with sustainability. Those within the circle will know that the conversation is nothing new, yet it can only be a positive that the topic is being widely discussed and welcomed by brands new and old. However, there remains a key problem in truly enabling…

  • GUIDE | The Most Stylish Men’s Skiwear 2019

    GUIDE | The Most Stylish Men’s Skiwear 2019

    As your Instagram feed begins to look more like a luxury ski brochure than an aged school yearbook, here at JOSHUA’s we’ve compiled a list of the most luxurious and innovative skiwear you should be packing—and let’s face it, you should be packing and fast.  Established in 2007, Canadian clothing brand Moose Knuckles has created,…

  • REEDITION | BYREDO UNNAMED

    REEDITION | BYREDO UNNAMED

    It was 2016 when Ben Goram decided to give his minimal aesthetic fragrance line an even more minimal aesthetic by leaving the name off the bottle. The concept was that without the preordained name, BYREDO customers were able to form their own associations with the scent and name it in a way that is reflective…

  • EVOLUTION | Bamford Mayfair Date

    EVOLUTION | Bamford Mayfair Date

    Starting this year as they ended the last, watch purveyors Bamford London are back with a new timepiece, this one aptly entitled the Bamford Mayfair Date; a progression on their launch piece the Bamford Mayfair. As its name would suggest, there is the addition of the date window, but this new edition is much more…

  • Mr Porter x Bamford x Zenith

    Mr Porter x Bamford x Zenith

    Between them, Zenith, Bamford Watch Department and MR PORTER have created a watch that is both familiar and yet altogether modern and new. As is his wont, George Bamford worked closely with Zenith providing his creative viewpoint that is a constant across all of Bamford’s projects. A watch that was entirely developed and realised in-house…

  • CMYK by The North Face

    CMYK by The North Face

    The intricacies that goes into digital colour curation are actually pretty undervalued, most notably the base for all digital printing CMYK. Broken down into Cyan, Magenta, Yellow and Key the four ink printing method actually relates those most often used in colours in combinations. The model actually works by subverting each colour from white light…

  • Kenzo presents “The Everything”

    Kenzo presents “The Everything”

    Modern fashion houses have an embedded desire to be innovative, mainly driven by the creative lead. It is essential that conversation remains direct to its customer yet relevant to the world around it. A new season often is the trigger to show the new face of the brand, steering it towards the ideal. An underrated…

  • LUMINOUS | Cheeky Smile by JUSBOX

    LUMINOUS | Cheeky Smile by JUSBOX

    As far as I’m concerned, fragrance is an artform, a form of expression that transcends the traditional; the fourth dimension I call it, invisible and intangible, yet pertinent. Fragrance has the ability to convey a personality, a mood, a brand message and most importantly— your taste. Used correctly, fragrance is essentially an extension of self.…

  • Nike Tech Pack – Fall 2018

    Nike Tech Pack – Fall 2018

    The tracksuit has had a few negative associations to say the least. While ideally worn as a pre (or post) exercise uniform many have seen its credibility take a few hits – unjust to say the least. If anything, the tracksuit has become an ensemble that has been re-invigorated by luxury houses interpretation, adding fits…

  • VERTEX | In defence of time

    VERTEX | In defence of time

    With no way to tell the time, the world seems to spin on without us. Sure, we can see the shifting clouds overhead, and the darkening of the day, but our place – our purpose – has no orientation when we don’t have the facility to track the seconds ticking by. It’s something we take…

  • REIMAGINED | BLACKBIRD INCENSE

    REIMAGINED | BLACKBIRD INCENSE

    Incense has always been an intriguing type of fragrance to me mainly due to its unique characteristics and ‘tone’ of smell. In its pure incense format, the dense tangibility of scent has seen incense used as an accompaniment for pious ceremony, but the personality of incense goes far beyond the format. Any fan of the…