• SERAC | With the world in mind

    SERAC | With the world in mind

    There is something to be noted with the industries current fascination with sustainability. Those within the circle will know that the conversation is nothing new, yet it can only be a positive that the topic is being widely discussed and welcomed by brands new and old. However, there remains a key problem in truly enabling…

  • GUIDE | The Most Stylish Men’s Skiwear 2019

    GUIDE | The Most Stylish Men’s Skiwear 2019

    As your Instagram feed begins to look more like a luxury ski brochure than an aged school yearbook, here at JOSHUA’s we’ve compiled a list of the most luxurious and innovative skiwear you should be packing—and let’s face it, you should be packing and fast.  Established in 2007, Canadian clothing brand Moose Knuckles has created,…

  • CMYK by The North Face

    CMYK by The North Face

    The intricacies that goes into digital colour curation are actually pretty undervalued, most notably the base for all digital printing CMYK. Broken down into Cyan, Magenta, Yellow and Key the four ink printing method actually relates those most often used in colours in combinations. The model actually works by subverting each colour from white light…

  • Lacoste x Supreme 2018

    Lacoste x Supreme 2018

    Lacoste has many facets to their ensembles. Most notable is their relationship between the court and Rene Lacoste’s resilient, yet ground breaking, approach to tennis wear. But while this will forever be in the history of the brand, a similar rise within streetwear has also assisted to help build their authenticity. Their emphatic influence on…

  • The North Face | Tropical Camouflage

    The North Face | Tropical Camouflage

    Street culture has always tapped the grafters of the industry. Whether purposeful or not these individuals often represent the truest form of their surroundings and in turn the culture. Showing continually that we rely on authenticity to tell dynamic stories. Taking the idea of being covert yet relevant, The North Face have harnessed the talents…

  • Casely-Hayford Autumn Winter 2018

    Casely-Hayford Autumn Winter 2018

    The concept of the uniform has long been defined how men should dress. While London style has taken many forms over time, with Sartorial composition dominating for long periods. It has always kept the ability to re-invent none the less – while still building on the core foundations of the male wardrobe. Yet it feels…

  • MONCLER | Destination Hong Kong

    MONCLER | Destination Hong Kong

    Heralded as a key figure in outwerwear Moncler’s approach to showmanship has always come in the form of alternative humour, while maintaining authenticity, in doing so. True to this notion the house have utilised their symbolic ambassador Mr Moncler to great effect with an artistic demonstration in key cities across the world. Most notable of…

  • The North Face® + Comme des Garçons

    The North Face® + Comme des Garçons

    The colder months are as much about warmth as they are functionality, as wearers seek universal pieces rather than one-off garments. With that thought process in mind the collaboration between The North Face and Comme des Garcons is very much one for the purest. The Outerwear brand has utilised the stylistic expertise of Junya Watanabe…

  • J. Lindeberg presents 20th Anniversary collection

    J. Lindeberg presents 20th Anniversary collection

    The mundane rules of what you can or cannot wear within the golfing arena often adds a level of reluctance from new players taking up the sport. This is not to say that good golfing sportswear doesn’t exist within the traditional big brand sector – yet these performance based ensembles cater more for the up…

  • Giorgio Armani Autumn Winter ’18

    Giorgio Armani Autumn Winter ’18

    The most established of houses have always been able to see beyond age, ethnicity and beliefs. Taking this notion into consideration Giorgio Armani have presented the visuals for their autumn/ winter 2017-18 collection. In collaboration with Dutch photographer Annemarieke van Drimmelen each image is delivered in a unique hue that is representative not only of…

  • North Face Japanese Capsule Collection

    North Face Japanese Capsule Collection

    Occasionally good news can be like the proverbial bus; it all comes at once. So it was with North Face’s Carnaby Store opening last week where they also introduced a new Japanese capsule collection, in a veritable “win win” scenario. The first ever North Face lifestyle store, the product itself is a curated symphony of the North…

  • Galamb Bespoke Tailoring

    Galamb Bespoke Tailoring

    For many sectors branding is the life essence, but for tailoring brands particular it has become a much debated topic of late, with the changing face of Savile Row and the resurgence of tailoring on the High Street, turning once was an investment into a sartorial version of “having a fling”. Even cornerstone of heritage…

  • Giorgio Armani | Emotions Of The Athletic Body

    Giorgio Armani | Emotions Of The Athletic Body

    The world of “Sport Luxe” has landed en masse in the luxury fashion sector, and with it has come a newfound appreciation for the world of Sport; and quite rightly so too. Sportsmen – and women – are essentially (super)human representations, stretching our preconceived notions of what is physically possible, and with the increasing awareness…

  • TOM FORD AUTUMN WINTER 2016

    TOM FORD AUTUMN WINTER 2016

    Tom Ford’s latest collection is synonymous with the traits we have come to expect from the house in recent times. Clean, overt yet extremely wearable – it encapsulates a wardrobe that nowadays demands functionality and transition. Inspired by the 70’s its nostalgic references feature velvet blazers, high necks and bold evening prints. Yet what is…