• LAYTON by Parfums de Marly

    LAYTON by Parfums de Marly

    It was 1743, when the French King Louis XV commissioned sculptor Guillaume Coustouin to sculpt his famous masterpiece in memory of his great-grandfather Louis XIV. Now known as “The Marly Horses” it was this magnificent work of art, that laid the foundations for the brand Parfums de Marly. Their parfums are reminiscent of the splendour…

  • GOLF TRACTION: Nike Flyknit Elite

    GOLF TRACTION: Nike Flyknit Elite

    As seasoned golfers will attest, a proper golf swing is built from the ground up. A flat, stable front foot and torqueing back foot enhance power, accuracy and consistency. To align with this asymmetrical process and ultimately facilitate better footwork, Nike designers have created Articulated Integrated Traction. Developed using extensive research and real-world testing, the…

  • AGI & SAM Spring Summer 2017 x LYNX

    AGI & SAM Spring Summer 2017 x LYNX

    Designers Agi & Sam never fail to impress with a collection that is as coherent as it is directional, and for their Spring Summer 2017, they did not disappoint. Entitled “PAUL” this collection represented their investigation into the role of the modern man, and as such the main focus is the House-husband. “Growing up in…

  • LYFE: Growing plants at Zero-Gravity

    LYFE: Growing plants at Zero-Gravity

    Conceived by the makers of FLYTE – the luminescent hovering light bulb – their new product LYFE employs the same concept but this time enabling plants to hover, in a “Marty McFly” type manner. “LYFE isolates and concentrates the earth’s magnetic poles allowing you to suspend plants on a cushion of air.” [easingslider id=”6471″]  …

  • Giorgio Armani Autumn/Winter ’16

    Giorgio Armani Autumn/Winter ’16

    Everly astute and clean in all their offerings Giorgio Armani have shared their visuals for Autumn/ Winter ’16. Although the season is yet to be upon us the selection of images share the transitional pieces that have become ever present in the male wardrobe. Shot by Mert Alas and Marcus Piggott the campaign is seen in…

  • JMF Residence by Ivan Rezende Arquitetura

    JMF Residence by Ivan Rezende Arquitetura

    The Rio Olympics will (hopefully) be taking place this August, and as such all eyes will once again be cast firmly on Brazil. With this in mind we take a look at a residence by Ivan Rezende Arquitetura in Lagoa, Rio de Janeiro. With a large terrace overlooking spectacular views, the JMF Residence is a…

  • Eau de Vie by SWAT

    Eau de Vie by SWAT

    Eau de Vie translated literally means “Water of Life” and it’s hard to argue with the name as Japanese brand SWAT promote their Hydrogen rich water, because there is evidence in abudance to support their claim. Without wanting to get too technical (those that do can visit Dr Whitaker for the chemistry lesson here) H2…

  • Thinkpiece: The difference between Magazines & Blogs

    Thinkpiece: The difference between Magazines & Blogs

    When we launched the first issue of JOSHUA’s Magazine, I remember the amazement and wonderment that we encountered, people asking “How did you do it?” and I do have to confess in retrospect, I at times wonder myself, with the knowledge gap that I only now realise had existed at the time. But by magazine…

  • Gucci Cruise 2017 Menswear

    Gucci Cruise 2017 Menswear

    As the length of his tenure at the helm of Gucci increases, so does the influence of Alessandro Michele as he works to return to the romantic creativity for which the brand is historically renown. Captured by British art photographer Nick Waplington at Hilles House, the Gucci Cruise 2017 Menswear collection showcases no fewer than 87…

  • The Grooming Station x Aveda Men

    The Grooming Station x Aveda Men

    Scroll back a few years and you may recall a time when going to Toni & Guy was the equivalent of ‘grabbing a Costa’ and where hair straighteners were king. Those days – I’m very pleased to report – are far behind us, or at least that’s how it appears, as the art of barbering…

  • Full Throttle Breakfast by Ferrari California T x Lord March

    Full Throttle Breakfast by Ferrari California T x Lord March

    Lauded Italian sportscar marque, Ferrari, found a creative way to gear up for this year’s Goodwood Festival of Speed with a very special breakfast delivery for event founder, Lord March. This year’s Festival of Speed (June 23-26) the Prancing Horse will give the new Ferrari 488 Spider its UK debut, however on this occasion it was the Ferrari…

  • Peter the Apostle & St. Helen the Martyr Chapel

    Peter the Apostle & St. Helen the Martyr Chapel

    Historically, some of the most awe inspiring spaces have created in the name of religion, but in recent times, these spaces have become more utilitarian, with more Church buildings seemingly being converted for alternative uses. In fact it was only yesterday that I came across a scheme in the UK by the National Churches Trust to…

  • Y-3 + Virgin Galactic

    Y-3 + Virgin Galactic

    In January this year Richard Branson’s Virgin Galactic project took another step in the direction of finality by announcing a collaboration with Adidas Y-3 to create bespoke space apparel for their flight crew. Apparel aside, much (quite rightly) has been made of the project and more specifically about the $250,000 ticket price. But in truth,…

  • CURV by Bulova

    CURV by Bulova

    Innovation within the watch sector comes at a much slower pace than its fashion counterpart. Therefore changes seem to be more of the astute nature, focusing more on genuine advancements in technology and also efficiency. Taking this to heart, American watchmakers Bulova have installed the first curved chronograph to its collection of watches aptly entitled…