True sneaker lovers know authenticity when they see it. It is as if they almost have an inherent nature to the ‘true’ and ‘pure’ when it comes deciphering the latest offerings. What is new may not always be the best and therefore the story of the shoe is evem more vital – and in the current climate a reflection of how honest the brand is.
Lacoste is a brand that many are familiar with and its story is the most honest of those that sweep the market. In its most recent offering the LS.12 Lacoste have worked on creating a sneaker that is not only easy on the eye but also relevant.
The LS.12 is taken from the tennis court where it was synonymous in 1987 and its new form benefits from past glories with its characteristics. Shape and feel have remained the same but new tone on tone suede help reinvigorate its appeal. Coupled with the variation in leather tones, this re-imagination of a classic is subtle in its approach but diverse enough to unearth the reason why we all love a classic.
