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ODIN New York: A Fragrant Journey
More often than not one’s journey to success is unclear. You start life heading tentatively in one direction, and end up hurtling in another; chance encounters, friendships made, changes in circumstance, all serve to dictate your aspirational path. The story of ODIN New York – as with most journeys – has certainly had its undulations,…
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HUGO RED by Hugo Boss
In the mid 1990’s the world of men’s fragrance experienced a renaissance, a repositioning of ingredients and notes leading to a more modern, lighter fragrance than men were previously accustomed to wearing. It was during this time – 1995 to be exact – that a modern classic was conceived, HUGO MAN by Hugo Boss. This…
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retaW Fragrance Fabric Conditioner Evelyn*
The smell of ones clothes is understandably not at the forefront of ones daily thinking; it’s something that we ordinarily leave to ‘chance’, or perhaps a decision simply left to the hands of another. For most, this is probably because you don’t actually care, at the end of the day(s) the garment will return to…
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Marwood Spring Summer ’13 : Transparent Grids
Ordinarily JOSHUA’s are fearful to stray from classic design, for fear of detracting from what has taken many years to perfect. Having said that, the right combination of modern technology, ingenuity and respect to tradition can augment a garment’s appeal and reify it to a modern audience. Detailed, focused and carefully considered, Marwood have reinvented the…
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Moncler Grenoble AW 13: The Inner Forest
The first Moncler Grenoble[1. The origins of the name are enclosed in the roots of the brand: The Moncler Grenoble collection takes its name from the French village where the brand originated Monastier de Clermont, a village in the mountains near Grenoble.] collection was birthed in New York 2010 giving rise to a new arm…
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Penhaligon’s Regent St: Edwardian Makeover
JOSHUA’s suggest you take a brief moment of your time to admire the new Edwardian Makeover of Penhaligon’s Regent Street store. It has been over 135 years since William Penhaligon opened the doors of their first barbershop on Jermyn Street, and this new modern take intricately translates classicist materials into modern design. Reified…
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The ManCave Range
Today’s men’s grooming consumer is tricky one – one that wants products that are effective, natural, high-quality and all while being affordable – today JOSHUA’s bring you a range that does exactly that. Having looked at the development of the products, JOSHUA’s now breakdown the core of the ManCave Natural Grooming range that causing many in the…
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Honest & Effective: ManCave Natural Grooming
The idea of creating a skin care range tailored to men has now been normalised, less surprising than it was 15 years ago. This is not due to lack of invention of product, or their functions, but rather that the male consumer has become more accustomed to the existence of men’s grooming products – and…
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Veuve Clicquot’s Winter Feast by Magnus Nilsson
This Winter, Veuve Clicquot invited chef-sommelier Magnus Nilsson of Fäviken Magasinet to Hôtel du Marc in Reims to prepare their winter feast. Captured on film, this short documentary captures the preparation and delivery of Magnus’s winter feast, providing an insight to his culinary philosophy, seasonal musings and devotion to terroir. In preparation for his feast, Magnus is…
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Fine Watchmaking: Heures Mystérieuses de Cartier
A ode to the heritage of their revered Maison, JOSHUA’s are honoured to unveil House of Cartier’s fine watchmaking collection the Heures Mystérieuses de Cartier, to be presented this year at SIHH[1. Salon International de la Haute Horlogerie – the international fine watchmaking show, which will takes in Geneva from January 21-25, 2013]. This year,…
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Alfred Dunhill VOICE Spring Summer 13
Many aspirations are driven by the result people wish to achieve, but without realisation that the true enlightenment comes through the journey itself rather than the ensuing recognition, reward and lauding. We admire the Alfred Dunhill Voice[1. Voice is Alfred Dunhill acting as an editor of taste, elegance and intelligence with an engaging, informative and…
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Montblanc Albert Einstein Limited Edition
Montblancʼs Limited Edition Writing Instruments are designed and created in honour of the great individuals who – through their unique talent and vision – have made an enduring impact on mankind. True to this tradition, Montblancʼs Great Characters Limited Edition brings to life the extraordinary genius of Albert Einstein (1879-1955). With an unparalleled ability to…
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Mulsanne Grand Tourer by Bentley Motors
What makes luxury, luxury? Not luxury as in the word flippantly used to pry money from the mass market aspirational consumer, but real luxury, the opulent kind, the kind few will ever be privy to, and even fewer will ever truly comprehend. The word has been so vastly misused in recent times that it’s true…
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Gucci Men’s Cruise Collection 2013
A mid-season collection, Gucci Men’s Cruise Collection 2013 is one that epitomises the brand; the combination of delicate fabrics with heavier weighted garments transcend the seasons and typify the brand’s aspirational travel heritage. Aligning itself with founder Guccio Gucci’s original vision of luxury travel, the Gucci Cruise 2013 collection appeals to the aspirational man, one…
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