Nothing says premium more than true scarcity. Despite recent attempts by high street brands to elevate their brands through collaborative endeavors and perceived scarcity in numbers, the end result is more incendiary popularity – a momentary flash – than a perpetual lauding.
That said, true scarcity does exist, and none are more versed in the art of prestige purveyance than men’s style destination Mr Porter. This summer the luxury menswear specialists have produced a seasonally astute capsule collection with Belgian designer Raf Simons.
Through purposefully hand-painted floral patterns, Raf Simons has turned wardrobe regulars into a directional spring collection. T-shirts, sweats, and elements of formalwear combine to form a limited edition offering that transcends both age and trend.
The 13 piece collection is available online at www.MRPORTER.com.
