• Odin New York – 09 Posala

    Odin New York – 09 Posala

      Odin New York Fragrances 09 Posala brings to mind a fresh, aromatic orchard with hints of sweet citrus and earthy amber to arrive at a successful complex layering of notes. Inspired by the heritage of the South, 09 Posala is a delicate floral scent balanced with smoky bourbon and Perique tobacco notes. As part…

  • ODIN New York: A Fragrant Journey

    ODIN New York: A Fragrant Journey

    More often than not one’s journey to success is unclear. You start life heading tentatively in one direction, and end up hurtling in another; chance encounters, friendships made, changes in circumstance, all serve to dictate your aspirational path. The story of ODIN New York – as with most journeys – has certainly had its undulations,…

  • HUGO RED by Hugo Boss

    HUGO RED by Hugo Boss

    In the mid 1990’s the world of men’s fragrance experienced a renaissance, a repositioning of ingredients and notes leading to a more modern, lighter fragrance than men were previously accustomed to wearing.  It was during this time – 1995 to be exact – that a modern classic was conceived, HUGO MAN by Hugo Boss. This…

  • retaW Fragrance Fabric Conditioner Evelyn*

    retaW Fragrance Fabric Conditioner Evelyn*

    The smell of ones clothes is understandably not at the forefront of ones daily thinking; it’s something that we ordinarily leave to ‘chance’, or perhaps a decision simply left to the hands of another. For most, this is probably because you don’t actually care, at the end of the day(s) the garment will return to…

  • Penhaligon’s Regent St: Edwardian Makeover

    Penhaligon’s Regent St: Edwardian Makeover

    JOSHUA’s suggest you take a brief moment of your time to admire the new Edwardian Makeover of Penhaligon’s Regent Street store. It has been over 135 years since William Penhaligon opened the doors of 
their first barbershop on Jermyn 
Street, and this new modern take intricately translates classicist materials into modern design.     Reified…

  • The ManCave Range

    The ManCave Range

    Today’s men’s grooming consumer is tricky one – one that wants products that are effective, natural, high-quality and all while being affordable – today JOSHUA’s bring you a range that does exactly that. Having looked at the development of the products, JOSHUA’s now breakdown the core of the ManCave Natural Grooming range that causing many in the…

  • Honest & Effective: ManCave Natural Grooming

    Honest & Effective: ManCave Natural Grooming

    The idea of creating a skin care range tailored to men has now been normalised, less surprising than it was 15 years ago. This is not due to lack of invention of product, or their functions, but rather that the male consumer has become more accustomed to the existence of men’s grooming products – and…

  • Veuve Clicquot’s Winter Feast by Magnus Nilsson

    Veuve Clicquot’s Winter Feast by Magnus Nilsson

    This Winter, Veuve Clicquot invited chef-sommelier Magnus Nilsson of Fäviken Magasinet to Hôtel du Marc in Reims to prepare their winter feast. Captured on film, this short documentary captures the preparation and delivery of Magnus’s winter feast, providing an insight to his culinary philosophy, seasonal musings and devotion to terroir. In preparation for his feast, Magnus is…

  • Mr Porter Paperback – Volume One

    Mr Porter Paperback – Volume One

    Mr Porter arrived at a time when online fashion retail struggled to provide that functional stimulus and emotive connection with male consumer. Now over a year into their carnation Mr Porter continues to examine new ways of catering for those that pine for that aspirational lifestyle; a connection deeper than solely the sartorial, with interests…

  • Gifts of Note

    Gifts of Note

    The word ‘gift’ means many things to many people but at this time of year one particular meaning tends to surface more than most. Despite Christmas being a religious occasion – the hint being in the name – the ceremonial opening of gifts on the 25th seems to take precedence. In accordance with this ritual,…

  • Le Beau Male Perfumer – Francis Kurkdjian

    Le Beau Male Perfumer – Francis Kurkdjian

    Over the course of nearly twenty years of collaboration with Jean Paul Gaultier, Francis Kurkdjian has created several fragrances of desire, true to the designer’s signature. In anticipation of the arrival of Jean Paul Gaultier’s new fragrance, Francis Kurkdjian talks about Le Beau Male.   Isn’t it risky to reinterpret a legendary fragrance? Not at all…

  • Le Beau Male by Jean Paul Gaultier

    Le Beau Male by Jean Paul Gaultier

    The focus of the Jean Paul Gaultier Le Male fragrances has always been on the sensuality and inherent sexuality embodied in the scent; a celebration of the ‘homme fatal’. The newest and all the more icy incarnation of the record selling Jean Paul Gaultier scent called Le Beau Male has now been unveiled. JOSHUA’s opted…

  • Movember: The Barbershop

    Movember: The Barbershop

    MOVEMBER: THE BARBERSHOP The month of November is in danger of being renamed in favour of the mighty and all consuming ‘Movember’ escalating in magnitude each year of its existence. This Crusade against male specific illnesses, has brought a camaraderie to its worldwide participants, with a knowing look, polite smile or abbreviated nod between fellow…

  • Penhaligon’s Moustache Wax

    Penhaligon’s Moustache Wax

    Royal warranted perfumery Penhaligon’s have given us another reason to smile this Movember with their lightly scented moustache wax. For JOSHUA’s it is the contemporary interpretive scent of Sartorial imbued in the wax that makes for a particularly pleasant wear on one’s ‘tasche. Penhaligon’s Sartorial: Traditional notes of oakmoss, tonka bean and lavender exquisitely blended…