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LUMINOUS | Cheeky Smile by JUSBOX
As far as I’m concerned, fragrance is an artform, a form of expression that transcends the traditional; the fourth dimension I call it, invisible and intangible, yet pertinent. Fragrance has the ability to convey a personality, a mood, a brand message and most importantly— your taste. Used correctly, fragrance is essentially an extension of self.…
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LAYTON by Parfums de Marly
It was 1743, when the French King Louis XV commissioned sculptor Guillaume Coustouin to sculpt his famous masterpiece in memory of his great-grandfather Louis XIV. Now known as “The Marly Horses” it was this magnificent work of art, that laid the foundations for the brand Parfums de Marly. Their parfums are reminiscent of the splendour…
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Magnolia Heights by Tom Daxon
Tom Daxon’s story starts with the inspiration that surrounded him. His mother worked in cosmetics and this naturally lead to a point of intrigue. One that would further serve his ability to think outside the box and treat smell as continuous development. “At Tom Daxon we simply want to make the best fragrances possible. Cost…
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Super Cedar by Byredo
The latest fragrance from Scandinavian fragrance house Byredo is quite literally the superlative of a cedar-embodied parfum. Called Super Cedar, the fragrance is constructed based on the literal meaning of the words; Super and Cedar. Evocative of log cabins and Scandinavian furniture, cedar adds warmth to the overtly modern. In the perfumer’s palette, it has the…
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L’EAU INTENSE by Carven
CARVEN menswear has had a fairly steady resurgence recently among style aficionados following the debut collection by Barnabe Hardy in 2015. With its simple, paired back but effortlessly wearable approach the brand has become cult but also mature in its approach. This synergy has also been expressed by CARVEN PARFUMS in the release of L’EAU…
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Blu Mediterraneo Cedro di Taormina by Acqua Di Parma
The best way to understand the latest scent from the Acqua di Parma house – apart from smelling it of course – is to understand where it’s from, Taormina. If you have seen Michelangelo Antonioni’s masterpiece “L’Avventura”; Luc Besson’s “The Big Blue” or more recently Francis Ford Coppola’s “The Godfather Part III” or Woody Allen’s…
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OPHIR by Blackbird
Launched in 2004 with a Seattle based store, Blackbird is an award winning menswear brand – and they have always had a keen eye on Apothecary. From the early incarnations of their e-store, they hosted a curation of unconventional fragrance and grooming products alongside their American-made denim, and full apparel assortment. In recent times Blackbird have…
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Penhaligon’s Bayolea: Grooming Regime
Undisputed masters of the olfactory for over 150 years now, the Penhaligon’s name is one oft-conjured when prompted to recall those at the pinnacle of perfurmery. Much like the wisened owl or the omnipresent tortoise, Penhaligon’s seems to operate within its different timescales to other major players in the market. Resolute in its reluctance to…
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Concrete Flower
Once again, the house of AtelierPMP brings us a fragrance that is both modern and excitingly different. Following up on the success of their debut Dreckig Bleiben – elected by Gala as their 2013 “Perfume of the Year“ – proprietors Stefanie Mayr and Daniel Plettenberg have once more carved out a new perfume concept which…
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