Undisputed masters of the olfactory for over 150 years now, the Penhaligon’s name is one oft-conjured when prompted to recall those at the pinnacle of perfurmery. Much like the wisened owl or the omnipresent tortoise, Penhaligon’s seems to operate within its different timescales to other major players in the market.
Resolute in its reluctance to re-tweak, re-package and re-sell their products in a cheap and all-to-common marketing ploy (thereby diluting the overall quality and uniqueness of each release), Penhaligon’s has seen to it that every new addition to the fragrance line has been a momentous one. From their maiden scent ‘Hammam Bouquet’ in 1872, to ‘Iris Prima’ which was created in collaboration with English National Ballet, the perfumes of Penhaligon’s have always been incredibly discernible from one another.
What also begs – no, demands – attention is the supreme opulence and elegance the brand is steeped in. The expertly crafted bottles, the painstakingly captured aromas, the flagship stores in London’s most affluent areas – these are the hallmarks that have given cause to people the world over to mark Penhaligon’s with such lofty prestige. Founded by the court barber and perfumer of Queen Victoria, Penhaligon’s has upheld its tradition of catering to the elite throughout its highly esteemed history. Just last year, they created ‘Vaara’ for Maharajah Gaj Singh II.
Not one for breaking tradition but always one for welcome transition, Penhaligon’s have released a much-awaited grooming range . The brand’s first ever soiree into the world of skincare and shaving comes bearing a comprehensive range of products. The new collection includes a facial wash, cleansing mask and soothing gel, as well as your more traditional shaving soaps, creams and balms. All of the above come infused with their classic ‘Bayolea‘ scent and is certain to leave your skin soothed, replenished and smelling fantastic. The scent itself is derived from myriad exotic components. It opens with a refreshing mandarin and lemongrass zest which segues into the warming heart of cardamom, black pepper and lavender, resting on a resolutely masculine concoction of cedar, sandalwood, musk and moss.
Penhaligon’s presents Bayolea
Hugely excited to announce this extention into the world of male grooming, marketing executive Matthew Hubband remarked:
“I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range. The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!).”
The prices of the products in this stellar collection all reside around the £30 mark, with the beard and shave oil setting one back £45 and the other, smaller products costing around £25. To view the complete Penhaligon’s Bayolea range click here.
Most consider it integeral that the 21st century man take pride and care when it comes to grooming and Penhaligon’s latest collection is tailor-made for the consummate modern gentleman.
