• HUGO RED by Hugo Boss

    HUGO RED by Hugo Boss

    In the mid 1990’s the world of men’s fragrance experienced a renaissance, a repositioning of ingredients and notes leading to a more modern, lighter fragrance than men were previously accustomed to wearing.  It was during this time – 1995 to be exact – that a modern classic was conceived, HUGO MAN by Hugo Boss. This…

  • Martell XO – Rise Above

    Martell XO – Rise Above

    Legend has it that in 1715, a swift led Jean Martell to Cognac, where, at only 21 years old, he founded what would become the oldest of the great Cognac houses. Throughout the Rise Above campaign, the Swift becomes a symbol of one’s potential, the latent ability to achieve great things. “Intelligence without ambition is…

  • Fine Watchmaking: Heures Mystérieuses de Cartier

    Fine Watchmaking: Heures Mystérieuses de Cartier

    A ode to the heritage of their revered Maison, JOSHUA’s are honoured to unveil House of Cartier’s fine watchmaking collection the Heures Mystérieuses de Cartier, to be presented this year at SIHH[1. Salon International de la Haute Horlogerie – the international fine watchmaking show, which will takes in Geneva from January 21-25, 2013]. This year,…

  • Alfred Dunhill VOICE Spring Summer 13

    Alfred Dunhill VOICE Spring Summer 13

    Many aspirations are driven by the result people wish to achieve, but without realisation that the true enlightenment comes through the journey itself rather than the ensuing recognition, reward and lauding. We admire the Alfred Dunhill Voice[1. Voice is Alfred Dunhill acting as an editor of taste, elegance and intelligence with an engaging, informative and…

  • Montblanc Albert Einstein Limited Edition

    Montblanc Albert Einstein Limited Edition

    Montblancʼs Limited Edition Writing Instruments are designed and created in honour of the great individuals who – through their unique talent and vision – have made an enduring impact on mankind. True to this tradition, Montblancʼs Great Characters Limited Edition brings to life the extraordinary genius of Albert Einstein (1879-1955). With an unparalleled ability to…

  • Mulsanne Grand Tourer by Bentley Motors

    Mulsanne Grand Tourer by Bentley Motors

    What makes luxury, luxury? Not luxury as in the word flippantly used to pry money from the mass market aspirational consumer, but real luxury, the opulent kind, the kind few will ever be privy to, and even fewer will ever truly comprehend. The word has been so vastly misused in recent times that it’s true…

  • Gucci Men’s Cruise Collection 2013

    Gucci Men’s Cruise Collection 2013

    A mid-season collection, Gucci Men’s Cruise Collection 2013 is one that epitomises the brand; the combination of delicate fabrics with heavier weighted garments transcend the seasons and typify the brand’s aspirational travel heritage. Aligning itself with founder Guccio Gucci’s original vision of luxury travel, the Gucci Cruise 2013 collection appeals to the aspirational man, one…

  • Chapter IX – Making a Toast with Champagne

    Chapter IX – Making a Toast with Champagne

    JOSHUA’s like to acknowledge the passing of another calendar year with a reminiscing commemoration to welcome the New – it’s in keeping with our lifestyle. Many activities will be transpiring as the clock strikes twelve, but one more omnipresent at this time more then at any other is the ‘Toast’. In medieval times, the person…

  • Mr Porter Paperback – Volume One

    Mr Porter Paperback – Volume One

    Mr Porter arrived at a time when online fashion retail struggled to provide that functional stimulus and emotive connection with male consumer. Now over a year into their carnation Mr Porter continues to examine new ways of catering for those that pine for that aspirational lifestyle; a connection deeper than solely the sartorial, with interests…

  • Seiko Astron GPS Solar

    Seiko Astron GPS Solar

    The thought of a travelling lifestyle is driven by an inherent desire to explore that exists in all of us, albeit to varying degrees. To cater to these aspirational travellers Seiko have developed their own, patented, low-energy-consumption GPS receiver, which allows a watch that can receive GPS signals and identify time zone, time and date data using…

  • The Parajet Paramotor

    The Parajet Paramotor

    What do you give a man that has everything…? An apt question, and one no doubt being asked as these very words are being commited to type. The answer is quite simple really – nothing. However for the times when the gift of “nothing” is not permissible in danger of offending without reprieve, it’s good to…

  • Meridian Audio DSP3200 Loudspeakers

    Meridian Audio DSP3200 Loudspeakers

    It was in the early 1970’s that two Cambridge students made their acquaintance; a fated meeting driven by their mutual love of music. Since then Bob Stuart and Allen Boothroyd have spent the last 35 years developing that high-performance audio standard that has become a signature feature of Meridian Audio. Meridian’s progress has been somewhat…

  • Gifts of Note

    Gifts of Note

    The word ‘gift’ means many things to many people but at this time of year one particular meaning tends to surface more than most. Despite Christmas being a religious occasion – the hint being in the name – the ceremonial opening of gifts on the 25th seems to take precedence. In accordance with this ritual,…

  • Le Beau Male Perfumer – Francis Kurkdjian

    Le Beau Male Perfumer – Francis Kurkdjian

    Over the course of nearly twenty years of collaboration with Jean Paul Gaultier, Francis Kurkdjian has created several fragrances of desire, true to the designer’s signature. In anticipation of the arrival of Jean Paul Gaultier’s new fragrance, Francis Kurkdjian talks about Le Beau Male.   Isn’t it risky to reinterpret a legendary fragrance? Not at all…