Many aspirations are driven by the result people wish to achieve, but without realisation that the true enlightenment comes through the journey itself rather than the ensuing recognition, reward and lauding. We admire the Alfred Dunhill Voice1 campaign as it pays tribute to true genius, genius born of hard work and endeavor, and furthermore character strengthened by trials and tribulations.
Spring Summer 2013 Voice Campaign
This season, Alfred Dunhill presents revered photographer Don McCullin, seminal musician Brian Eno and the intrepid mountaineer (and student) Geordie Stewart. Dunhill refreshingly puts across a fundamental fact of life that so many in the luxury goods market seem almost scared to mention:
Winning isn’t easy.
The VOICE Interviews
Don McCullin, Photographer
Geordie Stewart, Mountaineer & Student
Brian Eno, Artist & Musician
To see all the videos from previous Dunhill Voice campaigns and more visit YouTube.com/AlfredDunhill
www.Dunhill.co.uk
- Voice is Alfred Dunhill acting as an editor of taste, elegance and intelligence with an engaging, informative and honest campaign. It reflects the aspirations and values of Alfred Dunhill through those selected and therefore the kind of men who choose the brand. ↩
