Stories are often what inspire the greatest of curations. Whether factual or not these dreams of past activities have the power to inspire the future. And in Moncler’s case provide the source of beautifully archaic visuals.
In their usual array of depth and brilliance the French apparel brand have unveiled the latest images from their Fall winter campaign.
Shot by esteemed photographer Annie Leibovitz the images feature real life brother and sister Lucky and Pyper Smith, and tell the story of The Snow Queen – a classic in Nordic folklore.
Set in an Icelandic backdrop the images use Leibovitz’s dramatic sense of awe to capture the surroundings in emphatic fashion. Playing with the darker elements of ash, ice and stone the images allow the viewer to see beyond the ordinary.
