Luxury Comes as a Standard
Hua Hin is one of Thailand’s inaugural beach destinations and with such seniority, sophistication and depth come as primary benefits. It manages to strike a balance between built up and bucolic; for every postcard beach there is a grandstanding golf course.
Authentic markets offset feverish waterparks and its proximity to Bangkok compared to other Thai islands makes Hua Hin an ideal spot for holiday goers.
In fact, that very closeness to the capital made the island the pied-à-terre-of-choice for Thai nobility and royalty throughout the country’s history. Plum in the middle of Phetchaburi in the north and Chumphon in the south, Hua Hin is the crown jewel in what has become to be known as the Thai Riviera. And such an esteemed position calls for certain luxuries – namely, ineffably beautiful five star hotels.
Come December, The Standard will open the doors of its first luxury hotel in Thailand. Overlooking the Gulf of Thailand and nestled in a lush garden dreamscape, the beachside locale puts it right in the heart of Hua Hin town. The resort’s colourful collection of 199 rooms, suites and villas will be complemented by a pool scene reminiscent of the beloved Standard hotel in Miami.
“While Hua Hin is a beautiful retreat with its crystal-clear waters, white sand beaches and lush landscape, we are equally enchanted by its history and the sense of subtle Thai elegance noticeable throughout the town,” said Standard International CEO, Amar Lalvani. “We are excited to introduce The Standard’s unique vibrancy and sensibility to Hua Hin while introducing Hua Hin to our clientele who I believe will fall for its charms as well.”
Hua Hin is a gateway to the Thailand of yore and the locals and expats alike are at pains to preserve its early 20th century allure. The Standard caters to both camps and offers everything prospective holidaymakers need: a stylish and vibrant beachfront resort. One that respects Hua Hin’s understated Thai elegance, has appreciation of the history and combines it with global sensibilities (as well as a bit of fun).
