• GOLF TRACTION: Nike Flyknit Elite

    GOLF TRACTION: Nike Flyknit Elite

    As seasoned golfers will attest, a proper golf swing is built from the ground up. A flat, stable front foot and torqueing back foot enhance power, accuracy and consistency. To align with this asymmetrical process and ultimately facilitate better footwork, Nike designers have created Articulated Integrated Traction. Developed using extensive research and real-world testing, the…

  • Eau de Vie by SWAT

    Eau de Vie by SWAT

    Eau de Vie translated literally means “Water of Life” and it’s hard to argue with the name as Japanese brand SWAT promote their Hydrogen rich water, because there is evidence in abudance to support their claim. Without wanting to get too technical (those that do can visit Dr Whitaker for the chemistry lesson here) H2…

  • Full Throttle Breakfast by Ferrari California T x Lord March

    Full Throttle Breakfast by Ferrari California T x Lord March

    Lauded Italian sportscar marque, Ferrari, found a creative way to gear up for this year’s Goodwood Festival of Speed with a very special breakfast delivery for event founder, Lord March. This year’s Festival of Speed (June 23-26) the Prancing Horse will give the new Ferrari 488 Spider its UK debut, however on this occasion it was the Ferrari…

  • Y-3 + Virgin Galactic

    Y-3 + Virgin Galactic

    In January this year Richard Branson’s Virgin Galactic project took another step in the direction of finality by announcing a collaboration with Adidas Y-3 to create bespoke space apparel for their flight crew. Apparel aside, much (quite rightly) has been made of the project and more specifically about the $250,000 ticket price. But in truth,…

  • Creating Amazing: Lexus LC 500

    Creating Amazing: Lexus LC 500

    The Lexus LC 500 was originally unveiled at the earlier this year at the Detroit motor show, but in truth this modern rooftop garden in Amsterdam made for an altogether more appropriate setting, befitting of the car’s urban yet elegant aesthetics . Lexus has given the LC 500 classic coupe proportions and produced an exterior…

  • Levi’s Commuter Jacket + JACQUARD by Google

    Levi’s Commuter Jacket + JACQUARD by Google

    Cyclists are at great risk at the best of times, so trying to navigate Google maps, change music or answer calls provides an unwelcome distraction. Yes there are various headsets etc, but now thanks to a collaborative project between denim experts Levi’s and technology firm Google, we have a stylishly functional alternative for modern cyclists.…

  • The Alfa Romeo 4C Spider 50th Anniversary Limited Edition

    The Alfa Romeo 4C Spider 50th Anniversary Limited Edition

    To celebrate 50 years of their iconic Spider designs, Alfa Romeo have announced a UK release of the Alfa Romeo 4C Spider 50th Anniversary Limited Edition. It was 1966 when the first Alfa Romeo Spider was unveiled, and now 50 years later it’s the turn of the Alfa Romeo 4C having taken inspiration from the…

  • A Paris Point of View

    A Paris Point of View

    One great thing about the summer season is the sporting calendar and this summer we’ve been greatly blessed. In addition to the annual sporting festivities, we also have the European Football Championships and the Rio Olympics. That said there is something so pure about the summer of tennis, starting with The French Open – or…

  • MR PORTER X Saturdays NYC Summer 2016

    MR PORTER X Saturdays NYC Summer 2016

    Surf enthusiasts will be aware of Saturdays NYC seemless transition from surfer attire to everyday life wear. With both elements providing the inspiration for wearable items that feature in most males wardrobes.     Enlisting the stylistic output of the brand, MR PORTER have teamed up with Saturdays NYC to produce a capsule collection available…

  • Idris Elba + Purdey’s present #THRIVEON

    Idris Elba + Purdey’s present #THRIVEON

    Multivitamin fruit drink Purdey’s recently launched a new partnership with modern day polymath Idris Elba to encourage people of all ages and from all walks of life, to escape the dreaded bowels of inertia and “Thrive On”. In a candid conversation, I spoke with Idris Elba about his involvement in the project, and just exactly…

  • Athletic Attitude by Moncler

    Athletic Attitude by Moncler

    The past is often a great source of inspiration for many houses. Given the rehashing of current clothing trends the past can be the only outlet that provides any true sense of character but also authenticity for a brand. Tapping into this element and moderinising it to great effect is Moncler with its Athletic Attitude…

  • Mumm Grand Cordon x Formula E Paris

    Mumm Grand Cordon x Formula E Paris

    Formula 1 has long been considered the pinnacle of motorsports & racing, but with changes in regulation coupled with an increasing sense of environmental responsibility, it has become clear that the sport’s days in it’s current format are numbered. The rise in popularity – and more importantly usage – of electric cars, has prompted the…

  • Motor Yacht by Mercedes-Benz Style

    Motor Yacht by Mercedes-Benz Style

    Mercedes-Benz have long been renown for their dynamic design so when they unveiled their concept for the Mercedes-Benz Motor Yacht at the 2012 Monaco Yacht Show, there was great pleasure in witnessing their futuristic interpretation of a luxury motor yacht. Four years later – with the help of Silver Arrows Marine – this concept has now become…

  • Better Than New: Patagonia #WornWear European Tour

    Better Than New: Patagonia #WornWear European Tour

    Today outdoor apparel brand Patagonia have launched a five-country European campaign to encourage consumers to make clothes last a lifetime (regardless of brand). As part of a tour with in excess of 50 stops, Patagonia will be offering free repairs on broken zippers, rips, tears, buttons, fabric-pulls and more and also teaching people how to make…