Today outdoor apparel brand Patagonia have launched a five-country European campaign to encourage consumers to make clothes last a lifetime (regardless of brand). As part of a tour with in excess of 50 stops, Patagonia will be offering free repairs on broken zippers, rips, tears, buttons, fabric-pulls and more and also teaching people how to make their own repairs.
The ‘simple’ act of extending the life of our garments through proper care and repair reduces the need to buy more over time, thereby avoiding the CO2 emissions, waste output, and water usage required to make them – and it helps saves you money too.
“We want to empower our customers to be owners, not just consumers. It’s a simple but critical message: keep your gear in action longer and take some pressure off our planet.”
~ Rose Marcario, Patagonia CEO
Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $70 million in grants and in-kind donations to date.
An extension of a philosophy Patagonia has held for more than 40 years, the Patagonia Worn Wear program began in 2013 as a way to encourage people to take good care of their garments, washing and repairing as needed. Worn Wear aims to keep clothing – regardless of brand – in circulation for as long as possible.
UK TOUR DATES
| 15 – 04 – 2016 | Keswick | George Fisher |
| 16 – 04 – 2016 | Keswick | George Fisher |
| 17 – 04 – 2016 | Grassington | Fellsman |
| 18 – 04 – 2016 | Betws-y-Coed | Moel Siabod Café |
| 19 – 04 – 2016 | Betws-y-Coed | Moel Siabod Café |
| 21 – 04 – 2016 | Shrewsbury | High Sports |
| 22 – 04 – 2016 | Shrewsbury | High Sports |
| 23 – 04 – 2016 | Stevenage | Countryside |
| 26 – 04 – 2016 | London | Boxpark Shoreditch |
| 27 – 04 – 2016 | London | Boxpark Shoreditch |
| 28 – 04 – 2016 | London | Spitalfields London |
| 30 – 04 – 2016 | Hayle Cornwall | Down The Line |
| 01 – 05 – 2016 | Hayle Cornwall | Down The Line |
According to the UK-based group WRAP, by keeping our clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each.
The Worn Wear mobile repair shops are equipped with Industrial Juki sewing machines and will be open to anyone who brings in a garment in need of repair, regardless of brand. The tour will aim to educate visitors about the philosophy behind the Patagonia Worn Wear program, along with supplying guests with food and drinks.
To find out more about the Worn Wear program and see the full European tour dates visit their website below.
