Belstaff presents ‘Worship the ground’

Belstaff presents ‘Worship the ground’

Capturing the adventurer in all of us, Belstaff’s recent campaign entitled ‘Worship the ground’ is a visual reference of all the ideals within the brand.

Through the lens of esteemed photographer Rankin the campaign captures two spirited individuals. One of whom is Sir Ranulph Fiennes – who’s achievements are beyond that of most. He was the first to reach both poles, crossing the Antarctic and Arctic oceans while also being the youngest Captain in the British Army having joined the SAS in 1965.

Belstaff Worship-the-Ground Sir Ranulph Fiennes men's campaign 2016

Second is Riley Harper – a renowned Hollywood stuntman whose love for motocycles has allowed him to travel across the globe. Featuring classics from the Belstaff archive such as the trialmaster boot and four pocket jacket the collections retain natural wearability.

Belstaff Worship-the-Ground Riley Harper Stuntman men's campaign 2016

The combination of young and old heads sheds some honesty to the images. Captured behind a crisp white backdrop they maintain an air fulfillment with each very much representative of Belstaff world.

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