Where to Drink: Joyeux Bordel

Where to Drink: Joyeux Bordel

With a multitude of bars, restaurants, pubs, clubs – and all those in-between – in existence, the options for a choice watering hole are ever increasing; a trend that is showing no signs of abating. Is it indicative of the times? No, I wouldn’t say so, look back historically and you find that similar establishments existed, albeit in a very different guise. I put it more down to opportunity, an increase in options, coupled with courage and understanding in what it takes to succeed. I have essentially just described the Experimental Group; a collective of industry skilled entrepreneurs focused on reinvigorating the night-scene. While they are brave, their approach exudes something far more noteworthy for this sector – intelligence.

As with many entrepreneurial businesses, the Experimental Group began rooted in a childhood friendship of Romée de Goriainoff, Olivier Bon and Pierre-Charles Cros, who combined in 2007 to hatch the concept for the Experimental Cocktail Club in Paris– an establishment that has since achieved folklore across the global cocktail bar scene.

Joyeux Bordel addiechinn.com-Xavier Romee Pierre Olivier

Trendy places can light up and burn out in a matter of months; however, we boast more than seven years of continued success. At the heart of our success lies the quality of our product, from start to finish.
~ The Experimental Group

It was 2010, when the group added a fourth partner, Xavier Padovani, and founded their first London based establishment, London’s Experimental Cocktail Club Chinatown. Previously a Hendrick’s Gin Global Brand Ambassador, Xavier’s background in the travel & hospitality sector helped fuel the Group’s expansion in multiple areas and multiple locations around the globe.

Now fast-forward a few years – and many bars, restaurants & hotels – later, the Group are back in London with their latest establishment, the Joyeux Bordel 1. Opened in April 2015, Joyeux Bordel is in the heart of Shoreditch with a focus on cocktails and an emphasis on music. The Clove Club’s Daniel Willis consults on the music and the sound system is a custom designed vintage analogue system designed primarily to play vinyl.


As with all of the Experimental Group projects, the emphasis in on your experience, rather than solely the purveying of drinks, which you can sense from the off. Yes, you want a drink but with a plethora of choice watering holes at your disposal, the experience is what makes you come back, and better yet, not want to leave.

Joyeux Bordel London -ADF_4040 copy

Humorously engaging staff creating nonchalantly delightful cocktails make for a thoroughly rewarding evening. I don’t expect you to take my word for it, I expect you to go and experience it for yourself.

For more information and to visit the Joyeux Bordel click here.


  1. Joyeux Bordel
    147 Curtain Road
    EC2A 3QE
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