Trident by Triumph


by Triumph

For a motorcycle company with more than 100 years heritage, any change to the brand’s proposition sends shockwaves through the segment. So it is today with Triumph’s latest model — the Trident.

Triumph Trident prototype

Triumph’s history is punctuated with legends, from racing icons to their category defining bikes, but for this latest iteration the goals are… different.

Designed as an entry point to the middleweight roadster category, the Trident targets the market where bikes are purchased for a broad spectrum of uses, uses such as commuting, leisurely excursions — in fact anything up to medium length journeys.


‘’The Trident design prototype marks the beginning of an exciting new chapter for Triumph, where the brief was all about fun, from the look to the ride. Ultimately our aim was to bring a new take on character and style, alongside the accessible easy handling and quality Triumph is known for – at a price that’s really competitive’’

_ Steve Sargent, Chief Product Officer, Triumph

This new Triumph is almost designed to be a bridge, connecting the different levels of motorcycling expertise through technology and a renowned brand that every biker can trust.

Don’t get me wrong, the Trident is most certainly a Triumph in every sense of the word, built around the compact powerful Triumph triple engine; a perfect balance of low-down torque and top end power. Its aggressive stance suggests speed and agility, with ergonomics crafted to recreate Triumph’s signature handling expertise; the perfect balance of agility and an engaged ride.

Triumph Trident prototype

One aspect that’s hard to convey in the prototype’s vacant form is the digital technology that will be composite in this new design. With convenience being the key, these new digital advancements will connect riders with their bike and with features that form an integral part of their lives.

While it may be not be the finished article quite yet, the Trident gives us a first glimpse into the future of Triumph as a company, and how they envisage the development of a future motorcycling icon — much, much more to follow.


More Trident

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