The watch market has seen a shift towards a more simplistic design within recent years – engaging not only the enthusiast but also the day to day wearer. True to this note Instrmnt create delicate pieces with a modern sensibility. Crafted using Swiss-made movements the Glasgow based design team utilise clean aesthetics with functionality at the forefront of their curations.
In a set of visuals for the watchmakers 02 series, Instrmnt expands on its poise and wearability. A backdrop of white plays host to movements in an original score by the Scottish Ballet. Under the stewardship of artistic director Christopher Hampson the entwining dancers play with idea of movement with dancers entwining to a conceptual soundtrack.
“As a design studio I don’t think we’ll ever be hurried in our output – Instrmnt 02 is the product of twelve months of listening, developing, designing and editing” ~ Ross Baynham, Director
This partnership sees the unification of two creative avenues which are both similar in endeavour and output – organic in every sense of the word.
INSTRMNT.co.uk
