Until recently, I found it hard to get excited by collaborations between brands—even if I was an ardent fan of both.
Fortunately, as with most trends, eventually the hype dies down, and once it does the noise disperses, and we’re able to enjoy the trend for how it began—its very essence.
I’m once again seeing brands come together in an authentic way, creating alliances that truly reflect and encompass their respective natures, a great example being this release by esteemed Italian brands Maserati and Acqua di Parma.
This newly announced, well considered collaboration stays true to what both brands know and do best, elegantly combining the worlds of fragrance and cars. The crux of the collection is the bespoke Andiamo Car Diffuser in Acqua di Parma’s signature yellow, subtly embossed with the iconic Maserati Trident, below the emblem of the esteemed Italian fragrance house.
Equally at home in classic or modern car environments, the Andiamo Car Diffuser’s design adds a punch of art deco, the circular shape lending it a more retro feel, despite its clean modern lines. Most importantly, its purpose is to fragrance the interior, and to that end the diffuser uses the cars own ventilation system to circulate classic Colonia scents, mounted with a magnetic attachment for ease of access.
The scents can be recharged or replaced at will, giving you access to the Acqua di Parma library, and enabling you to choose a scent to suit your season, car—or driving mood.
Speaking of driving, the Art of Travel Coffret offers a new treat for Acqua di Parma and Maserati enthusiasts alike, a set where the Andiamo Car Diffuser is paired with a Luce di Colonia refill, but more interestingly, limited edition Maserati driving gloves. A departure from the brand’s usual offering, the fingerless driving gloves are made from blue nappa leather with perforated knuckles, finished with yellow leather piping. Available exclusively from select Acqua di Parma boutiques in Rome, Milan, Saint-Tropez, and Paris, this unique set is sadly limited to 100 pieces.
We may not always be in Italy, but as you navigate traffic on a grey, rainy day in the UK, the bright yellow would still be a welcome sight, coupled with iconic Colonia aromas transporting you away to a more idyllic place. For sure, the dream scenario would be to actually drive a vintage Ghibli around the Amalfi Coast, but for now I’d take this welcome momentary escape, aptly delivered by two Italian brands with great experience in igniting the senses.
The Acqua di Parma x Maserati Andiamo Car Diffuser will be available at Maserati showrooms and online, with a limited number also offered through select Acqua di Parma boutiques and the brand’s e-commerce platform.
