• Folgore by Maserati

    Folgore by Maserati

    For many the arrival of electrification was initially seen as a potential recession into the soulless age of automotive. However time is a healer, and as innovation ramps up and performance improves, we’re seeing an increasing fondness and—dare I say it—excitement for what the future holds. To none more does this apply than to the…

  • Maserati x St. Moritz — Dancing on Ice

    Maserati x St. Moritz — Dancing on Ice

    I’m not often in Switzerland, often travelling through rather than to it, but from those brief experiences, I already knew that I would love it here. I had landed in Zurich, awaiting my mode of transport to my next destination. The vehicle? A Maserati Grecale Trofeo, a cool younger brother to the Maserati Levante, with…

  • Unveiled — The New Maserati GranTurismo 2023

    Unveiled — The New Maserati GranTurismo 2023

    When I first saw a Maserati GranTurismo some 11 years ago, I remember thinking at the time that car design had peaked. The vehicle profile was striking and vast, baring its teeth as it elegantly roared past. It was design from another era, the past translated into the future if you will, now proven by…

  • Cielo — The Sky is the Limit

    Cielo — The Sky is the Limit

    Having to compromise in life is something we learn to accept from a young age. You can’t have your cake and eat it — or so we’re told anyway. To coin the phraseology of the times, I’ve generally been one with a more “Bullish” outlook to life, a dreamer if you will. I like the…

  • Grecale – the Coupé SUV

    Grecale – the Coupé SUV

    I first met Grecale in 2020, during my first post UK lockdown international event. In Italy’s largest event since the pandemic began, the world of motoring gathered to witness the unveiling of a new era for Maserati, encapsulated in the Maserati MC20 supercar. But the brand’s newness was just about the car, there was also…

  • Maserati MMXX — A New Era

    Maserati MMXX — A New Era

    At a time where things seem anything but straightforward, Maserati have set themselves no mean task; to launch thirteen new models by 2024. When you take into account the brand has seven models currently on sale (eight including the new Maserati MC20) that is very ambitious indeed. When you delve deeper and learn that these…

  • La Martina x Maserati Polo Masterclass

    La Martina x Maserati Polo Masterclass

    The sport of Polo is not one that many perceive as a realistic vocation, or even something that they feel that they can try. The truth is that I was of the same view, but it wasn’t until Polo sportswear & Lifestyle brand La Martina invited me down to try the sport first hand, that…

  • Summer 2018 by Z Zegna

    Summer 2018 by Z Zegna

    With daily performance at the forefront of Z Zegna’s ethos, the brands forthcoming collection seems relevant and defined by natural sporting culture. Inspired by the vintage regatta, yet curated for the city environment, the Summer 2018 collection refrains from dictating its wearer’s lifestyle choice. That said the ensembles are born out of the daily work…

  • SUMMER 2016 | Maserati x Porto Cervo

    SUMMER 2016 | Maserati x Porto Cervo

    The idea that a brand can be translated into a location seems farfetched, but that truly was the case with Maserati, the place being Porto Cervo in Sardinia. Imagine a Monaco-esque escape, with the beauty of Ravello and the Island beaches of the Maldives, and you’re getting pretty close. It was here that Maserati decided…

  • Levante by Maserati

    Levante by Maserati

    If you are following automotive movements the introduction of SUV’s is not something new to the field. Yet the newly launched Maserati Levante offers something unrecognisable to the current selection. Instead of curating something left field the team have fused all the great components of previous models. There are subtle hints of the Ghibli in…