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Magnolia Heights by Tom Daxon
Tom Daxon’s story starts with the inspiration that surrounded him. His mother worked in cosmetics and this naturally lead to a point of intrigue. One that would further serve his ability to think outside the box and treat smell as continuous development. “At Tom Daxon we simply want to make the best fragrances possible. Cost…
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Super Cedar by Byredo
The latest fragrance from Scandinavian fragrance house Byredo is quite literally the superlative of a cedar-embodied parfum. Called Super Cedar, the fragrance is constructed based on the literal meaning of the words; Super and Cedar. Evocative of log cabins and Scandinavian furniture, cedar adds warmth to the overtly modern. In the perfumer’s palette, it has the…
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L’EAU INTENSE by Carven
CARVEN menswear has had a fairly steady resurgence recently among style aficionados following the debut collection by Barnabe Hardy in 2015. With its simple, paired back but effortlessly wearable approach the brand has become cult but also mature in its approach. This synergy has also been expressed by CARVEN PARFUMS in the release of L’EAU…
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The Copenhagen International Fashion Fair #CIFFDK
Think of a trade show, and I picture an unkempt mass of meandering stalls, incoherent in formation and extensive in their number. Perhaps I’ve been tarnished by buying experiences of times past, because the Copenhagen International Fashion Fair (CIFF[1. Copenhagen International Fashion Fair (CIFF) is the leading and most innovative platform in northern Europe, presenting…
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Pace by Jaguar
To translate the characteristics of a car into an aroma can, on the surface, offer a challenge. Yet Jaguar Pace encapsulates not only the visual elements of the Jaguar F-Pace itself but also its emotional intention. Housed within a blue and grey bold casing Pace benefits from a contrasting visual persona. Emblazoned on the front…
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Blu Mediterraneo Cedro di Taormina by Acqua Di Parma
The best way to understand the latest scent from the Acqua di Parma house – apart from smelling it of course – is to understand where it’s from, Taormina. If you have seen Michelangelo Antonioni’s masterpiece “L’Avventura”; Luc Besson’s “The Big Blue” or more recently Francis Ford Coppola’s “The Godfather Part III” or Woody Allen’s…
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OPHIR by Blackbird
Launched in 2004 with a Seattle based store, Blackbird is an award winning menswear brand – and they have always had a keen eye on Apothecary. From the early incarnations of their e-store, they hosted a curation of unconventional fragrance and grooming products alongside their American-made denim, and full apparel assortment. In recent times Blackbird have…
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retaW Metallic Fragrance Candles
For something (seemingly) so simple in construction, a candle can be many things; a light, a fragrance, an ornament, a gift and in that the retaW metallic candles are case and point. Tokyo based lifestyle label retaW was founded in 2009, with a defining approach for blending scents to create unique fragrances. Each fragrance by retaW has…
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L’Objet: Parfums de Voyage
Founded in 2004 L’OBJET has always offered objects that indulge in both aesthetical brilliance and functional sensibility – playing with the idea of innovation through material. In the next part of their journey Creative Director Elad Yifrach has ventured into the world of home fragrance with his collection of candles and incense entitled ‘Parfums de…
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Ferrari Fragrance: Vetiver Essence
Say what you will about the Ferrari’s history in the automotive industry, it’s fair to say that their forays into the fragrance industry have gone relatively unnoticed by the mainstream That said their latest fragrance collection has started to turn heads – and for the right reasons. Following on from Cedar Essence by Ferrari, Vetiver…
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Penhaligon’s Bayolea: Grooming Regime
Undisputed masters of the olfactory for over 150 years now, the Penhaligon’s name is one oft-conjured when prompted to recall those at the pinnacle of perfurmery. Much like the wisened owl or the omnipresent tortoise, Penhaligon’s seems to operate within its different timescales to other major players in the market. Resolute in its reluctance to…
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Concrete Flower
Once again, the house of AtelierPMP brings us a fragrance that is both modern and excitingly different. Following up on the success of their debut Dreckig Bleiben – elected by Gala as their 2013 “Perfume of the Year“ – proprietors Stefanie Mayr and Daniel Plettenberg have once more carved out a new perfume concept which…
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Valentino Uomo
VALENTINO UOMO There comes a time when a fashion house knows it’s time to embrace a new direction, a direction not obtuse for the industry, but one that is nonetheless either damning or augmenting; Fragrance. On the back of their surging men’s collections Valentino have released their first scent for men, a subtly opulent scent…
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Ex Idolo – Thirty Three
Thirty-three is a fragrance built around a vintage oud – distilled in 1980 and aged until its release in 2014. It is also the only modern perfume to use a significant amount of wild harvested Chinese oud oil and natural Chinese rose oil to build scent profile. A surprisingly soft and velvety fragrance. Ex…
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