• Bentley Continental GT3 Racer

    Bentley Continental GT3 Racer

    Raw speed has always been something that men aspire to; the ability to travel at quite literally ‘breakneck’ velocity is something that many will – and do – pay a premium for. This idea is something British Luxury Motor brand Bentley are more than familiar with, and they are looking to re-establish their authority on…

  • Leica Ultravid 8×20 and 10×25 Edition Binoculars

    Leica Ultravid 8×20 and 10×25 Edition Binoculars

    Sometimes when asked the question “Why?” the only veritable answer is “…Because we can.”. This is almost certainly the case with Leica and their special limited edition high-performance binoculars, the Leica Ultravid 8×20 and 10×25 BL; finished in a natural calfskin with an ostrich-style embossed pattern. That said, in the places we aspire to frequent…

  • New Leica S

    New Leica S

    For every aspirational amateur, there is a professional whose knowledge of their artfrom far exceeds that of their peers. It is for that professional that Leica have developed their latest high performance SLR, the Leica S. A logical successor to the Leica S2, the new Leica S offers a further increase in image quality and…

  • Leica M-E Camera

    Leica M-E Camera

    Together with the new Leica M and Leica M Monochrom – the world’s first digital black and white camera in 35mm format – the Leica M-E joins the latest digital generation of Leica M cameras, now comprising three rangefinder models. Offering rangefinder technology augmented by Leica over decades, the Leica M-E represents the essence of…

  • Leica V-Lux 4

    Leica V-Lux 4

    We aspire to be travelers, men of the world capturing new experiences as we encounter them; the new V-Lux 4 by Leica is a camera created exactly for that purpose. Characterised by its compact size and easy handling, its integrated handgrip keeps it steady in your hands, while the camera’s particularly light weight allows sustained…

  • Leica M Rangefinder

    Leica M Rangefinder

    A historic milestone in the story of the aspirational camera brand, the Leica M is a ’groundbreaking’ addition to the Leica rangefinder system. As the first camera to implement a newly designed and constructed CMOS image sensor, and to feature additional focusing methods and functions such as Live View and Full HD video capability; this…

  • Leica D-Lux 6

    Leica D-Lux 6

    The D-Lux 6 is Leica’s newest addition to their compact camera family. Typical of Leica, the D-Lux 6 is an extremely versatile digital camera that combines a fast lens with a newly-developed 1.7” CMOS image sensor that is particularly large for a compact model, and enables image quality. The Leica D-Lux 6 is characterised by…

  • À La Carte: Leica X2

    À La Carte: Leica X2

    We all aspire to own something in sync with our own personal tastes, something that we can truly call ‘our own’. This oneness of product is what drives the bespoke market and customers alike looking to create something that has never been seen before, something that evokes that question – ‘Where did you get that…

  • Leica X2: Paul Smith Edition

    Leica X2: Paul Smith Edition

    Paul Smith is a designer that has somehow managed to lay claim to a sequence of colours, colours that transcend fashion to all aspects of design, colours, which upon seeing we can instantly recognise as being part of Paul Smith’s unique brand. This season Paul Smith has combined his creative mind with Leica and created…

  • The New Leica Range

    The New Leica Range

    Photography differs to other arts in that, coupled with technology, there are levels we can attain regardless of our naturally gifted ability. That said, much like other arts, photography can inspire, transcend generations, and evoke emotions from a ‘situation’ – that we were not aware existed. This is the power of imagery. Providing us with…

  • The Protocoles Illustrated: Noma Bar

    The Protocoles Illustrated: Noma Bar

    In fear that the ritualistic tradition of how to drink and truly enjoy champagne had been lost, G.H. MUMM called upon Israeli-born Noma Bar to modernize and bring to life their Protocoles de Champagne; a comprehensive guide of dos and don’ts of champagne. His artistry for the Protocoles elegantly combines the intricate use of G.H.…

  • The Protocoles Deluxe Case by G.H.MUMM

    The Protocoles Deluxe Case by G.H.MUMM

    The fact that something is freely available by no means devalues the aspiration of attaining it, but there is no denying that scarcity does increase the fervor to purchase, and the contentment of acquisition. Purveyors of luxury Champagne G.H.MUMM have recently launched their Protocoles Deluxe Champagne Case in a limited run of 50 units. Inspired…

  • Champagne Protocoles de G.H. MUMM

    Champagne Protocoles de G.H. MUMM

    The idea behind JOSHUA’s is the aspiration to further oneself; regardless of how evolved we consider ourselves to be. Part of this will be learning new skills, but a significant other will be rediscovering things we thought that we already knew. Today, the rules for drinking champagne have taken on a new style. Wave goodbye…

  • Chapter II – A Question of Temperature

    Chapter II – A Question of Temperature

    One of champagne’s best features is of course its freshness. Picture that glass covered with a fine mist, the chilled and delicious bubbles, the coolness to the touch. But even though the perfect temperature at which to enjoy champagne is generally regarded as 8°C, each situation requires specific chilling preparations. It’s demanding, we grant you, but that’s often…