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Steinway & Sons + Mickey Mouse
There is a musicality in cartoons that blends the auditory and the visual better than almost any other medium. The clash of symbols to denote destruction; a crooning saxophone begetting a mischievous turn; the unbridled joy expressed in the whistle of a mouse freshly animated. That last scene is perhaps the most famous instance of…
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The London — Based Upon meets Steinway & Sons
There is nothing more pure than authentic collaborations, ones where a synergistic combination of ideals leads to an end result that truly reflects both brands, yet showcases them in a new way. These collaborations are always more risky for legacy brands, ones with substantial heritage, established customer bases and hence, brands with more to lose.…
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SPIRIOCAST — As if by Magic
Throughout history, music has always had the magical ability to shape the world around it by conducting, emotion, feeling and sentiment. That said, in a world where the digital streaming favours efficiency over quality, the idea of not only championing traditional formats of music, but progressing them, may seem a touch… alien. For Steinway &…
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Spirio R — Steinway & Sons
It was 1857 when bespoke grand piano makers Steinway & Sons registered their first patent; since then over 139 patents have been filed and the innovation still continues. The embodiment of this is SPIRIO. Launched by Steinway & Sons in 2015 this technology captures and recreates the unique playing techniques of world renown pianists to…
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Thinkpiece : Have we become more Impatient?
Have we lost the art of patience? When Internet speeds were restricted by the limitations of dial-up, the fact that the webpage loaded at all was incredible in itself, but now we get frustrated if we can’t stream flawless video in Ultra HD, or if a heavily image imbued website takes over 0.79 seconds to…
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LALIQUE x STEINWAY & SONS: The Masque de Femme Piano
Having launched the Heliconia piano at the end of last year, Lalique and Steinway & Sons announce the launch of Masque de Femme; a new piano designed by French crystal maker, Lalique. Following recent collaborations with Zaha Hadid, Damien Hirst and Elton John, Lalique continues its passion for the arts with a quest to build an…