• New Icon | Nike Air Max 270

    New Icon | Nike Air Max 270

    The history of the Air Max sole can be felt across all of Nike’s crop of recent sneakers. Iconic in almost every way it is hard to imagine how Nike would have evolved without its introduction. Tinker Hatfield’s original perception of how the Air max would become woven in the history of shoe design surely…

  • Giorgio Armani | Emotions Of The Athletic Body

    Giorgio Armani | Emotions Of The Athletic Body

    The world of “Sport Luxe” has landed en masse in the luxury fashion sector, and with it has come a newfound appreciation for the world of Sport; and quite rightly so too. Sportsmen – and women – are essentially (super)human representations, stretching our preconceived notions of what is physically possible, and with the increasing awareness…

  • Athletic Attitude by Moncler

    Athletic Attitude by Moncler

    The past is often a great source of inspiration for many houses. Given the rehashing of current clothing trends the past can be the only outlet that provides any true sense of character but also authenticity for a brand. Tapping into this element and moderinising it to great effect is Moncler with its Athletic Attitude…

  • Lacoste LS.12: A Limited (re) Edition

    Lacoste LS.12: A Limited (re) Edition

    True sneaker lovers know authenticity when they see it. It is as if they almost have an inherent nature to the ‘true’ and ‘pure’ when it comes deciphering the latest offerings. What is new may not always be the best and therefore the story of the shoe is evem more vital – and in the…

  • HEAD MONTE CARLO: An 80’s Revival

    HEAD MONTE CARLO: An 80’s Revival

    There are few objects of your childhood that when mentioned, receive mutual acknowledgement across a generation; the HEAD holdall was one of them. Most seen at the time were hand-me-downs, passed on from elder siblings or – for the privileged few – bought for specifically for purpose. But their position as a status symbol was…