• CMYK by The North Face

    CMYK by The North Face

    The intricacies that goes into digital colour curation are actually pretty undervalued, most notably the base for all digital printing CMYK. Broken down into Cyan, Magenta, Yellow and Key the four ink printing method actually relates those most often used in colours in combinations. The model actually works by subverting each colour from white light…

  • Kenzo presents “The Everything”

    Kenzo presents “The Everything”

    Modern fashion houses have an embedded desire to be innovative, mainly driven by the creative lead. It is essential that conversation remains direct to its customer yet relevant to the world around it. A new season often is the trigger to show the new face of the brand, steering it towards the ideal. An underrated…

  • Nike Tech Pack – Fall 2018

    Nike Tech Pack – Fall 2018

    The tracksuit has had a few negative associations to say the least. While ideally worn as a pre (or post) exercise uniform many have seen its credibility take a few hits – unjust to say the least. If anything, the tracksuit has become an ensemble that has been re-invigorated by luxury houses interpretation, adding fits…

  • Griffin + Woolrich

    Griffin + Woolrich

    The approach to outerwear is two-fold for many. By default, it should function as a layer of protection, shielding against the elements, yet by sheer necessity it also has to fit the stylistic approach of the wearer. Not necessarily adhering to trends but taking into account consistency throughout the seasons. Taking this notion to its…

  • Casely-Hayford Autumn Winter 2018

    Casely-Hayford Autumn Winter 2018

    The concept of the uniform has long been defined how men should dress. While London style has taken many forms over time, with Sartorial composition dominating for long periods. It has always kept the ability to re-invent none the less – while still building on the core foundations of the male wardrobe. Yet it feels…

  • Kent & Curwen Autumn Winter 2018

    Kent & Curwen Autumn Winter 2018

    The relationship between fashion houses and photography is well established.  While it is often the default medium for showcasing campaign’s, it is most intriguing when a photographers perception is the source of a project. The best photographers enables its subjects to be showcased in a light that is both alternative and refreshing – thus creating…