• Chapter IX – Making a Toast with Champagne

    Chapter IX – Making a Toast with Champagne

    JOSHUA’s like to acknowledge the passing of another calendar year with a reminiscing commemoration to welcome the New – it’s in keeping with our lifestyle. Many activities will be transpiring as the clock strikes twelve, but one more omnipresent at this time more then at any other is the ‘Toast’. In medieval times, the person…

  • Mr Porter Paperback – Volume One

    Mr Porter Paperback – Volume One

    Mr Porter arrived at a time when online fashion retail struggled to provide that functional stimulus and emotive connection with male consumer. Now over a year into their carnation Mr Porter continues to examine new ways of catering for those that pine for that aspirational lifestyle; a connection deeper than solely the sartorial, with interests…

  • Tumi + Ketel One Vodka: Limited Edition Mixology Set

    Tumi + Ketel One Vodka: Limited Edition Mixology Set

    Holiday making and alcohol consumption always tend to go hand in hand – for better or for worse. That said, add a process behind the pursuit of drinking and you get a much more fruitful purpose; rather than solely to drink, it becomes a almost culinary pursuit with the goal being to decipher the subtleties…

  • Seiko Astron GPS Solar

    Seiko Astron GPS Solar

    The thought of a travelling lifestyle is driven by an inherent desire to explore that exists in all of us, albeit to varying degrees. To cater to these aspirational travellers Seiko have developed their own, patented, low-energy-consumption GPS receiver, which allows a watch that can receive GPS signals and identify time zone, time and date data using…

  • The Parajet Paramotor

    The Parajet Paramotor

    What do you give a man that has everything…? An apt question, and one no doubt being asked as these very words are being commited to type. The answer is quite simple really – nothing. However for the times when the gift of “nothing” is not permissible in danger of offending without reprieve, it’s good to…

  • Gifts of Note

    Gifts of Note

    The word ‘gift’ means many things to many people but at this time of year one particular meaning tends to surface more than most. Despite Christmas being a religious occasion – the hint being in the name – the ceremonial opening of gifts on the 25th seems to take precedence. In accordance with this ritual,…

  • Alfred Dunhill: Portraits of Achievement

    Alfred Dunhill: Portraits of Achievement

    People with aspirations are all exceptional, but JOSHUA’s harbor a special place for those that actually achieve the unthinkable and turn those aspirations into reality. Such is the case of Sam Waley-Cohen, the amateur racehorse jockey who became a champion. Yes there have been many outstanding victors over the years, but Sam is different – for…

  • Rémy Martin XO Excellence Tasting notes

    Rémy Martin XO Excellence Tasting notes

    Rémy Martin XO Excellence offers the perfect balance of flavour, and a harmonious development of aromas: floral notes of jasmine, rich fruity notes of candied plums are complemented by warm hints of cinnamon and hazelnut. Whether served at room temperature or on ice – it’s the intricate blend of complex aromas and silky texture that…

  • Opulent Series: Rémy Martin Exclusive Limited Edition XO Gold

    Opulent Series: Rémy Martin Exclusive Limited Edition XO Gold

    In the world of Champagne Cognac Rémy Martin is a name imbued with historical reference and a drink deemed worthy for Generale de Gaulle, Winston Churchill and even the astute palate of the British Monarchy. But today JOSHUA’s look at the one particular descendant of the Remy Martin lineage – Rémy Martin XO. Rémy Martin…

  • It’s an Issue of Health: Maximuscle Lean Definition

    It’s an Issue of Health: Maximuscle Lean Definition

    The idea of training has developed from a neanderthalic pursuit of size and strength to a more aspirational type goal, one of good health and functional mass.  The once common goal of size augmentation – at any cost – is less prevalent, with the mentality erring more towards keeping fit, athletic – in short, it’s more…

  • Martell XO Exclusive Architect Edition

    Martell XO Exclusive Architect Edition

    Everything has its place. In the purposefully positioned, strategically laid out premises of the aspirational male – everything has its place. There may be items that to the untrained eye appear as they have been wantonly abandoned in the hallway, or flippantly dashed upon the table, but even this seemingly random placement has a purpose.…

  • New Leica S

    New Leica S

    For every aspirational amateur, there is a professional whose knowledge of their artfrom far exceeds that of their peers. It is for that professional that Leica have developed their latest high performance SLR, the Leica S. A logical successor to the Leica S2, the new Leica S offers a further increase in image quality and…

  • Fragrance Composition: Tom Ford Noir

    Fragrance Composition: Tom Ford Noir

    A multilayered scent is signature in Tom Ford’s formulaic success; each layer evokes a differet reaction and shows another side of our fragrant personality. Tom Ford’s new signature scent Tom Ford Noir is no different; if anything the layers are more pertinent than ever as the fragrance highlights the dualities in man’s persona. Examined below…

  • Champagne Protocoles de G.H. MUMM

    Champagne Protocoles de G.H. MUMM

    The idea behind JOSHUA’s is the aspiration to further oneself; regardless of how evolved we consider ourselves to be. Part of this will be learning new skills, but a significant other will be rediscovering things we thought that we already knew. Today, the rules for drinking champagne have taken on a new style. Wave goodbye…