Opening its doors to trade at the end of 2013, the second outlet from new grooming label Ruffians strikes the perfect balance between rough industrialism and modern sophistication, with an interior that acts equally as both meeting point and grooming destination for the growing following of loyal customers it’s attracted in the interim since opening. Located along Maiden Lane, a thoroughfare in the fast rejuvenating Covent Garden neighbourhood, Ruffians’ first London outpost has quickly become one of the more popular destinations for men’s grooming services in London. Favouring a concise selection of offerings over a vast array diluted with unnecessary options, the unpretentious approach focuses on meticulous execution in an inviting environment for male clients.
First founded in Edinburgh in 2012 by Andrew Cannon, the brand have attentively transplanted key themes from their original Scottish outpost, reimagining the components to present a space that is at once original in its execution, yet retains the same atmosphere of their Edinburgh location – a space that has been commended with awards for Best Designed Hairdresser and Best Independent Hairdresser.
Stepping in to the outlet on Maiden Lane, clients are welcomed by the front desk in a small reception area adorned with a range of Ruffians hair and skin care applications alongside small selections of stock from other independent manufacturers, including Falcon Enamelware and Finley & Co. Eyewear.
The space showcases a number of prominent design features that help to enhance the feeling of a place well worn-in despite its relatively recent opening: exposed brickwork runs throughout, spotted with filament bulbs that cast a warming glow on proceedings: a small wood burner provides added atmosphere and solace to visitors during winter trade and, partnered with tartan throws nearby, provides a subtle nod to Ruffians’ Scottish origins.
Clients’ outerwear is hung-up on arrival within caged lockers that create a dividing partition between the reception area and the inviting open-plan waiting and barbering areas. The kitchen nearby provides a variety of beverages, usually from a rotating calendar of whiskys or other spirits, and iPads are also on hand for entertainment and perusal before a service commences. In their first London outlet, founder Cannon has remained dedicated to creating a unique environment for men with all the hallmarks of reliable service, coupled effectively with the modern flourishes needed to help set a business apart from the competition. Having carefully selected their barbers, Ruffians’ services are well considered and perfectly executed in a setting that’s comfortable and attractive to their male clientele.
With Cannon’s dedication in mind it comes as no surprise that a further award was won by Ruffians this year at the Most Wanted awards ceremony – considered to be the Oscar’s of hairdressing – for Best Salon Experience, and it’s unlikely to be too long before further awards are won.
As these signs of success continue to accumulate, the path to perfecting the male grooming experience seems paved before Ruffians, with future accolades always on the horizon. For those yet to enjoy the services that Ruffians have to offer, we encourage you to enquire with them forthwith.
