Giorgio Armani is a brand renown for its elegance and relaxed silhouettes; popularised in the modern era through the wardrobe of Richard Gere in American Gigolo and now a mainstay of the red carpets and the fashion elite. In Bugatti you also have a brand that commands your attention, but achieves this with a method that’s almost the antithesis to that of Armani, trading subtlety for ostentatiousness through loud visuals and an even louder performance. Where the brands do cross over is in their pursuit of productive quality and dynamism and as such the Italian and the French brand have come together to produce capsule collection of small leather goods and refined clothing, entitled ‘Giorgio Armani for Bugatti’.
“The capsule condenses this encounter in a series of clothes and accessories designed to be worn by men who only look for the best and who live an active and dynamic lifestyle”
~ Giorgio Armani
The Giorgio Armani x Bugatti capsule collection, will launch for the Autumn/Winter 2016-2017 season, with designs featuring the Bugatti branding; the horseshoe-shaped emblem on the front of the cars is seen on pendants for bags, while Bugatti’s brand colour blue appears on inner linings of bags, in interior pockets and on the treads and insoles of footwear. Made in limited editions and individually numbered, the collection is based on three core colours – namely cognac, army green & blue – and will display the special collaborative motif: Giorgio Armani for Bugatti.
The capsule collection will be available from August 2016 in select Giorgio Armani boutiques and in Bugatti lifestyle boutiques.
ARMANI.com
