A quintessential representation of “Britishness” at its very best, dunhill London has unveiled their new campaign for the Autumn Winter 2016 season, with a short film and editorial shoot by John Balsam and styled by Dan May. The underlying concept for the campaign is the culture inherent in the British brand, recalling traditions of English country pursuits complemented with more ‘appropriate’ urban looks befitting of the house’s timeless appeal.
The emphasis – as always – is on elegance, but this time there is also more than a nod to the multi-generational appeal of the range, with the models used hailing from varying age ranges. Though hard to translate through imagery alone, the fabrics are befitting of the luxury brand; cashmere knits are combined with leather blousons, wool cloths and perennial cuts. British masculinity is portrayed in a both motor & military inspired collection, and wearability is implied through layered styling, an approach best suited to the season ahead.
Captured within the historic grounds of Wrotham Park, the English stately home and Hertfordshire countryside suitably frame the quintessentially British gentleman’s enduring poise.
In truth the collection is once again reassuringly safe, as opposed the host of tailoring brands now favouring the approach of fast fashion market; not dunhill. In a collection that stays true to its core, while adopting a modern approach, the fashion house has once again shown its loyalty to tradition whilst perennially moving the brand forward.
DUNHILL.com
