To translate the characteristics of a car into an aroma can, on the surface, offer a challenge. Yet Jaguar Pace encapsulates not only the visual elements of the Jaguar F-Pace itself but also its emotional intention.
Housed within a blue and grey bold casing Pace benefits from a contrasting visual persona. Emblazoned on the front is the Jaguar emblem while the base lattice design is reminiscent of the radiator grill on the car. The fragrance itself is a bold offering. With top notes of black pepper and rosemary it’s earthy start lays the perfect base for the warming element of patchouli.
“We imagined the fragrance of warm, damp asphalt after light summer rain: an aromatic and mystical aroma. Jaguar Pace is a very mysterious fragrance, which is both modern and classic, fresh and warm, clean and sexy .” : – Alexandra Monet, Drom perfumery, Paris
Top notes: Black Pepper, Green Apple, Rosemary
Heart notes: Cashmeran, French Lavender, Orris
Base notes: Woody Amber Accord, Patchouli, Crystal Moss
This mix of subtle and sweet elements create a fragrance that is balanced but also nostalgic of automotive excellence. The Jaguar Pace fragrance will be available from selected department stores and perfumers from April 2016, priced at £29 (60ml) and £45 (100ml).
