The increasing demand of instant information and the global nature of the market place has meant that a brand’s digital space is now more important than ever. This is something not lost on British luxury menswear brand dunhill London, as they have recently unveiled their new digital home.
Not just an augmentation of previous ecommerce capabilities, this new platform also provides insight into the brand’s 120-year heritage via their new editorial platform entitled “The Club”. This section will play host to a variety of bespoke digital content created with the intention of showing you a side of the brand few are privy to – a front row seat if you will.
The Club with be a curation featuring a ‘who’s who’ of writers, commentators and select lifestyle bloggers, commissioned to create exclusive content related to the house, providing an alterative view on dunhill’s engaging history whilst enriching the e-commerce experience.
Not just a new digital Home by name, the inspiration for the design came from symbolic spaces the truly represent the dunhill brand, namely London’s Bourdon House, Tokyo’s Ginza and Shanghai’s Twin Villas.
Looks and features aside, the new dunhill digital home can also be viewed in seven different languages across 101 territories, so there is absolutely no excuse for not taking a look.
www.dunhill.com
#dunhillclub
