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Nike Flight — A whole new ball game
One of the greatest attributes of football is that the only thing you need to play the game is a round object. It doesn’t even have to be perfectly round, just round enough to roll, and soft enough to kick. That said, in the elite format of the game, the stakes are high. With the…
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DESIGN | Nike presents the Tiempo Legend 8
Think back to 2004… Football was in the middle of its commercial superiority when Nike released its infamous TV spot featuring the Brazil and Portugal national teams. Sporting icons like the “original” and “new” Ronaldo, Roberto Carlos, Luis Figo and cameos from Francesco Totti and Eric Cantona, the featurette explored the flair of both sides.…
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Nike Tech Pack – Fall 2018
The tracksuit has had a few negative associations to say the least. While ideally worn as a pre (or post) exercise uniform many have seen its credibility take a few hits – unjust to say the least. If anything, the tracksuit has become an ensemble that has been re-invigorated by luxury houses interpretation, adding fits…
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LES BLEUS | Nike FFF World Cup Russia 2018 Kit
“Allez Les Bleus!” roared triumphantly around the Stade de France as they dismantled yet another team, enroute to World Cup qualification. The victims this time? A Dutch team, low on confidence yes, but not in talent, as the exuberant French national side showed exactly why they’ll be considered a serious contender this summer when the…
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New Icon | Nike Air Max 270
The history of the Air Max sole can be felt across all of Nike’s crop of recent sneakers. Iconic in almost every way it is hard to imagine how Nike would have evolved without its introduction. Tinker Hatfield’s original perception of how the Air max would become woven in the history of shoe design surely…
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Connect | Nike X NBA
While the perception of elite sportsmen, and women, is that they exist beyond the realms of normality it is often forgotten that at one stage they were a fan. Just like those that cheer and follow them from the stands these supporters are the nucleus of all sporting activities and we are all one in…
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Nike Mercurial Ultra Flyknit Vapor
The football boot is a thing of wonder, a passenger in the journey over 90minutes but yet the focal point as they are involved – directly or indirectly – with every bit of drama that unfolds. A visual differentiator from distance, and an instant indication of footballing style and player personality, the football boot has…
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ACG.07.KMTR by NikeLab
The greatest of products are often born by the simplest of ideas and therefore have the most impact on society. With that notion in mind the idea behind ACG (All Conditions Gear) is to provide balance, not only in the current season but also in the forthcoming. As part of the expanding landscape in functional,…
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NikeLab x Roundel
Naturally iconic, Nike’s use of familiarity and stylistic forward thinking, engages those who desire a new uniform. With this in mind, the sportswear giant has used inspiration from London’s most overt features. Johnston100 is the typeface seen by many of London commuters on the underground and it is this that is at the heart of…
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Packable Sport Style by NikeLab x Kim Jones
British fashion designer Kim Jones spends nearly as much time in the air as he does on the earth. He’s recently touched down in the Greek Isles; Shima, Japan; and New York City — his next stops include Komodo Island, Indonesia, to see its famous dragons, and lesser-known areas of China. Travel is also the…
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Interview | NikeCourt x Roger Federer presented by NikeLab
Fusing stylistic elements on the court alongside daily happenings off it, the NikeLab collection with Roger Federer is as much about tennis as it is a lifestyle. We speak to the 17 time Grand Slam champion about this connection and also his input on the process as a whole. What was that turning point…
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GOLF TRACTION: Nike Flyknit Elite
As seasoned golfers will attest, a proper golf swing is built from the ground up. A flat, stable front foot and torqueing back foot enhance power, accuracy and consistency. To align with this asymmetrical process and ultimately facilitate better footwork, Nike designers have created Articulated Integrated Traction. Developed using extensive research and real-world testing, the…
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A Paris Point of View
One great thing about the summer season is the sporting calendar and this summer we’ve been greatly blessed. In addition to the annual sporting festivities, we also have the European Football Championships and the Rio Olympics. That said there is something so pure about the summer of tennis, starting with The French Open – or…
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Innovation: Nike HyperAdapt 1.0
As a child it was always a race to be able to tie your own laces, and almost as soon as you could tie them, you no longer wanted to. What then ensued was a stage of life where at any given opportunity, you would attempt to remove the shoe without having to undo the…
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