Mumm have announced the release of an exclusive new limited edition Cordon Rouge, as a symbol of celebration. This new bottle, while unchanged in shape, is a stylistic coup for the night scene, with its reflective metallic silhouette. This comes as no surprise, as it was designed in partnership with none other than David Guetta, an icon of the underground. Dubbed the Mumm by David Guetta Limited Edition bottle, it expertly captures the essence of the night scene while staying true to the heritage of Maison Mumm.
Cool to the touch, this new bottle houses the signature cuvee from Masion Mumm, their Brut Cordon Rouge:
A wine with an ideal balance of freshness and intensity – Didier Mariotti, Maison Mumm Cellar Master
This second partnership with David Guetta sees a progression in the relationship between the two icons as they continue to embrace the nightlife scene. Their first partnership of course was the music video for David Guetta’s chart-topping track “Dangerous” which showcased the synergistic rapport between Mumm and Formula 1. Following on from the success of the Dangerous music video, the coming months will see Mumm and David Guetta push boundaries once again with a new music video featuring the first ever urban horse race.
This new video will celebrate Mumm’s partnership with The Melbourne Cup – cited as “the most exciting two minutes in sports” – while launching David Guetta’s latest single.
The avant-garde Mumm breaks the traditional codes of the Kentucky Derby, and will offer its vision of a horse race in a city through this music video, which set be released 1 November 2015.
Now back to the present and the current object of our fixation – the Mumm by David Guetta Limited Edition Bottle. It’s platinum exterior creates a mirror effect to not only enhance the sense of occasion, but the nightclub lighting as it rebounds off the bottle’s surface, making it the perfect nightclub accessory.
The Mumm by David Guetta limited edition will be available worldwide in both 75cl and Magnum sizes in France, Australia, UK, Italy, Spain and other markets.
