Elegance can often be confused with style and while the two work synonymously the former often exudes a sense of ease. This feeling of elegance is perfectly encapsulated in Giorgio Armani’s new made to measure campaign.
Shot in the blissfulness of black and white by esteemed photography John Balsom the campaign captures the Giorgio Armani ideals in its truest form. Referencing the brands affiliation to the world of entertainment the house has utilised the performances of actors Matt Bomer, Chen Kun and Dan Stevens as the faces for the visuals.
“Made to Measure is a unique service designed for the most demanding customers: a tailored suit that follows the customer’s own body-lines, customised to suit individual tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of the world” – Giorgio Armani
Each image tells the story of the innovative modern male, one that needs the flexibility of a uniform without the conformity of aesthetics – a theory often neglected in todays fast paced society.
Armani.com
