Based on this season’s offering, the Nike and Chelsea FC partnership seems destined to have as much impact off the field — as it does on it.
Delivering technical certainty and stylistic durability, the relationship has a somewhat storytelling arm to it already. Here to further cement this narrative though is the club’s latest anniversary kit which notes, but also celebrates, the clubs domestic accomplishment.
“It’s a classy, stylish and sophisticated shirt — a great way of remembering the iconic team of 1970″
_Mason Mount, Midfielder, CFC
Delivered in an ultra-clean royal blue, the kit benefits from nuances of the old-school yet feels relatively current. Of note are the sponsorship logos which sit flush with the main colour of the kit, placing emphasis on the original crest from 1970 final which is in a contrasting yellow – a stylistic detail that is subtle, cute but also historic.
The Chelsea 50th Anniversary Kit will be worn for the first time on January 5th during Chelsea’s third-round tie against Nottingham Forest at Stamford Bridge, and is available to purchase from January 2nd on nike.com/football and chelseamegastore.com.
