• Le Beau Male by Jean Paul Gaultier

    Le Beau Male by Jean Paul Gaultier

    The focus of the Jean Paul Gaultier Le Male fragrances has always been on the sensuality and inherent sexuality embodied in the scent; a celebration of the ‘homme fatal’. The newest and all the more icy incarnation of the record selling Jean Paul Gaultier scent called Le Beau Male has now been unveiled. JOSHUA’s opted…

  • Movember: The Barbershop

    Movember: The Barbershop

    MOVEMBER: THE BARBERSHOP The month of November is in danger of being renamed in favour of the mighty and all consuming ‘Movember’ escalating in magnitude each year of its existence. This Crusade against male specific illnesses, has brought a camaraderie to its worldwide participants, with a knowing look, polite smile or abbreviated nod between fellow…

  • Penhaligon’s Moustache Wax

    Penhaligon’s Moustache Wax

    Royal warranted perfumery Penhaligon’s have given us another reason to smile this Movember with their lightly scented moustache wax. For JOSHUA’s it is the contemporary interpretive scent of Sartorial imbued in the wax that makes for a particularly pleasant wear on one’s ‘tasche. Penhaligon’s Sartorial: Traditional notes of oakmoss, tonka bean and lavender exquisitely blended…

  • It’s an Issue of Health: Maximuscle Lean Definition

    It’s an Issue of Health: Maximuscle Lean Definition

    The idea of training has developed from a neanderthalic pursuit of size and strength to a more aspirational type goal, one of good health and functional mass.  The once common goal of size augmentation – at any cost – is less prevalent, with the mentality erring more towards keeping fit, athletic – in short, it’s more…

  • Fragrance Composition: Tom Ford Noir

    Fragrance Composition: Tom Ford Noir

    A multilayered scent is signature in Tom Ford’s formulaic success; each layer evokes a differet reaction and shows another side of our fragrant personality. Tom Ford’s new signature scent Tom Ford Noir is no different; if anything the layers are more pertinent than ever as the fragrance highlights the dualities in man’s persona. Examined below…

  • Noir by Tom Ford

    Noir by Tom Ford

    The Tom Ford Private Blend range and the award winning Grey Vetiver revolutionised mainstream fragrance but not content with this success, Tom Ford fragrance has returned to the fore with a new scent that is as much a reflection on current times as it is the man himself. Entitled TOM FORD NOIR, the new scent…