• FLAGSHIP | retaW Store Harajuku

    FLAGSHIP | retaW Store Harajuku

    When I first encountered Japanese brand retaW, they were a fledgling brand, with 6 products – all shower gels – but the unique quality of these six products alone were enough to make inroads in an already saturated marketplace. Their select distribution strategy saw them introduced to the world via niche retailers such as Dover…

  • retaW Metallic Fragrance Candles

    retaW Metallic Fragrance Candles

    For something (seemingly) so simple in construction, a candle can be many things; a light, a fragrance, an ornament, a gift and in that the retaW metallic candles are case and point. Tokyo based lifestyle label retaW was founded in 2009, with a defining approach for blending scents to create unique fragrances. Each fragrance by retaW has…

  • retaW Fragrance Fabric Conditioner Evelyn*

    retaW Fragrance Fabric Conditioner Evelyn*

    The smell of ones clothes is understandably not at the forefront of ones daily thinking; it’s something that we ordinarily leave to ‘chance’, or perhaps a decision simply left to the hands of another. For most, this is probably because you don’t actually care, at the end of the day(s) the garment will return to…