Del Maguey — 30 years and counting
The crafting process behind Del Maguey’s mezcal is one worthy of such a mystical tipple. Different expressions of Del Maguey are crafted in specific villages. Each of these villages invokes a different genus of agave – one with roots weaved into local geography and tribes immemorial.
Founder Ron Cooper—a visual artist—fell in love with Mezcal in Oaxaca many years ago and felt compelled to introduce the world to the mystifying spirit. Hand-crafted by Zapotec and Mixtec farmer-families, Del Maguey pioneered a mezcal revolution. In 1995, this led him to release artisanal mezcal into the world and, almost 30 years later, he continues to celebrate the traditions of ancestral villages that give each unique expression of tequila its own character and taste of place.
In celebration of its 30th Anniversary, Del Maguey is having a year-long party. The celebration will pay homage to Del Maguey’s incredible journey from a chance discovery in a small weaving village to multi-award-winning tequila.
Kicking off with a special celebration in Oaxaca, Del Maguey will bring together the brand’s founding families, mixology professionals and the Pernod Ricard community, before taking celebrations on the road to international trade shows including Roma Bar Show, Bar Convent Brooklyn, Tales of the Cocktail and London Cocktail Week.
“We’re celebrating our thirtieth anniversary, but Del Maguey’s story really began years before that,” says Steve Olson – Co-Founder of Del Maguey Single Village Mezcal.
“Ron first discovered the magic of mezcal by pure chance in a small weaving village in Oaxaca, back when it was still Mexico’s best kept secret. He became enchanted by the spirit, the people creating it and the ancestral traditions surrounding it – and his passion was contagious. Together, we were compelled to uncover and share the very best mezcal.”
