WHAT IS

SAMSON?

Combined on one platform for the first time we have introduced our sporting title SAMSON to JOSHUA’s, giving a new dimension to the sports content we will be bring to our readers.

SAMSON was birthed as a print title in 2014 as a stylish riposte to the elitist sporting mentality that was beginning to pervade society.

SAMSON Apparel
SAMSON Apparel

As it is with life, so it is with sport; true athletes do not live solely for match day or the Prizefight but the journey itself is its own reward, regardless of the outcome. That’s not to say it’s not good to win, but just that without the right journey, toil, graft or endeavour, the victory at the end somehow doesn’t seem as satisfying — and can lose its meaning.

“THE STRUGGLE ALONE PLEASES US, NOT THE VICTORY.

_ BLAISE PASCAL

 

 

 

 

 

 

 

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