There’s a lot of talk among watch collectors about the perfect three-watch collection, but how can you limit yourself to just three?
No matter where you are or what you’re doing, there’s a timepiece to suit, from board meeting to weekend hikes. You could – and should – have a different watch for every day of the week.
Here then is your week in watches.

Monday: TAG Heuer Connected Calibre E4
You’re starting the week strong and what better inspiration for your new running regime than the London Marathon? As the timekeeper of the epic 26.2-mile race, you can rest assured that TAG Heuer’s Connected Calibre E4 isn’t just the best-looking smartwatch out there; it’s also perfect for tracking your PB. And with a build more like a ‘proper’ watch, it won’t embarrass you when you decide you’d rather have a pint in the sun.
From £900, tagheuer.com

Tuesday: Patek Philippe Calatrava Platinum
First meeting of the week and nothing commands a board room quite like a platinum Patek Philippe and if less is more, the latest Calatrava is the most. A minimalist dial in a soft, opaline rose colour, flawlessly faceted indexes and a sleek small seconds, it’s quiet luxury at its finest, all backed up by a showstopping manual-wind movement worth lingering over. And that diamond set into the case at 6 o’clock? That’s Patek’s way of saying ‘platinum. If you know, you know. And now you know.
£40,370, patek.com

Wednesday: Rolex Oyster Perpetual Pistachio
Any Rolex is a bit of a flex, but the Oyster Perpetual is among the more restrained of the Crown’s line-up. A proper go anywhere, do anything watch at 41mm of proprietary Oystersteel, the creamy pistachio dial is one of the hottest hues in watches right now, making the Oyster Perpetual a triple-threat of brand pull, watchmaking prowess and trend-defining swagger. What better way to get over hump day?
£5,650, rolex.com

Thursday: Oris Big Crown Pointer Date TerracottaCrewneck Jumper by Sheep Inc
The warm weather’s here and that means two things: post-work drinks on a sun-drenched rooftop bar and glorious summer pastels. 40mm case in point, Oris’ new calibre 400-equipped pointer date with a weather-appropriate terracotta dial. It’s a classic design, with its peripheral date instead of the more common window riffing on vintage pilots’ watches for a heady mix of style and practicality. Pair with some cool-coloured linens and you’re ready for that drink.
£3,350, oris.ch

Friday: Jaeger-LeCoultre Reverso Milanese
It’s Friday night, you’re hitting the town and looking to impress – and nothing impresses quite like a full gold watch and matching mesh bracelet with more wrist impact than a misjudged karate chop. The Reverso’s already a party pleaser with its namesake reversible case, but the feel of that intricate Milanese bracelet is second-to-none. It’s also ultra-slim at 7.56mm thick, so it can slip under a shirtsleeve until the big reveal. And hey, you could always engrave your phone number on the caseback. I’m not saying you’re that kind of guy… but you could be.
£37,600, jaeger-lecoultre.com

Saturday: Bremont Aqua Terra Jump Hour
Spend a day getting back to nature with a Saturday morning hike. But rather than the usual, stripped back field watch, opt for something a little quirkier. Based on WWI trench watches, Bremont’s out-of-the-blue jump hour is a surprisingly rugged watch that, in patina-ready bronze, is meant to show its wear and tear. The complication displays the hours in a window, snapping from one to the next as the compass second hand hits 60. Swap the chunky leather strap for a more adventure-ready canvas number and you’re good to go.
£4,550, bremont.com