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Martell XO – Rise Above
Legend has it that in 1715, a swift led Jean Martell to Cognac, where, at only 21 years old, he founded what would become the oldest of the great Cognac houses. Throughout the Rise Above campaign, the Swift becomes a symbol of one’s potential, the latent ability to achieve great things. “Intelligence without ambition is…
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McLaren 50 – Courage
The aspirational legacy of one man is by no means that of another, but regardless, that desire to leave that historical residue is equally pertinent within us. A man of many words, my father once told me: “If you want something and you don’t get it – either you don’t want it enough or you’re…
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The ManCave Range
Today’s men’s grooming consumer is tricky one – one that wants products that are effective, natural, high-quality and all while being affordable – today JOSHUA’s bring you a range that does exactly that. Having looked at the development of the products, JOSHUA’s now breakdown the core of the ManCave Natural Grooming range that causing many in the…
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Honest & Effective: ManCave Natural Grooming
The idea of creating a skin care range tailored to men has now been normalised, less surprising than it was 15 years ago. This is not due to lack of invention of product, or their functions, but rather that the male consumer has become more accustomed to the existence of men’s grooming products – and…
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Veuve Clicquot’s Winter Feast by Magnus Nilsson
This Winter, Veuve Clicquot invited chef-sommelier Magnus Nilsson of Fäviken Magasinet to Hôtel du Marc in Reims to prepare their winter feast. Captured on film, this short documentary captures the preparation and delivery of Magnus’s winter feast, providing an insight to his culinary philosophy, seasonal musings and devotion to terroir. In preparation for his feast, Magnus is…
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Fine Watchmaking: Heures Mystérieuses de Cartier
A ode to the heritage of their revered Maison, JOSHUA’s are honoured to unveil House of Cartier’s fine watchmaking collection the Heures Mystérieuses de Cartier, to be presented this year at SIHH[1. Salon International de la Haute Horlogerie – the international fine watchmaking show, which will takes in Geneva from January 21-25, 2013]. This year,…
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Alfred Dunhill VOICE Spring Summer 13
Many aspirations are driven by the result people wish to achieve, but without realisation that the true enlightenment comes through the journey itself rather than the ensuing recognition, reward and lauding. We admire the Alfred Dunhill Voice[1. Voice is Alfred Dunhill acting as an editor of taste, elegance and intelligence with an engaging, informative and…
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Montblanc Albert Einstein Limited Edition
Montblancʼs Limited Edition Writing Instruments are designed and created in honour of the great individuals who – through their unique talent and vision – have made an enduring impact on mankind. True to this tradition, Montblancʼs Great Characters Limited Edition brings to life the extraordinary genius of Albert Einstein (1879-1955). With an unparalleled ability to…
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Mulsanne Grand Tourer by Bentley Motors
What makes luxury, luxury? Not luxury as in the word flippantly used to pry money from the mass market aspirational consumer, but real luxury, the opulent kind, the kind few will ever be privy to, and even fewer will ever truly comprehend. The word has been so vastly misused in recent times that it’s true…
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Gucci Men’s Cruise Collection 2013
A mid-season collection, Gucci Men’s Cruise Collection 2013 is one that epitomises the brand; the combination of delicate fabrics with heavier weighted garments transcend the seasons and typify the brand’s aspirational travel heritage. Aligning itself with founder Guccio Gucci’s original vision of luxury travel, the Gucci Cruise 2013 collection appeals to the aspirational man, one…
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Chapter IX – Making a Toast with Champagne
JOSHUA’s like to acknowledge the passing of another calendar year with a reminiscing commemoration to welcome the New – it’s in keeping with our lifestyle. Many activities will be transpiring as the clock strikes twelve, but one more omnipresent at this time more then at any other is the ‘Toast’. In medieval times, the person…
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Joyeux Noël: G.H.MUMM Protocoles Gift Box
This time of year is always one of joy and reflection of the months gone past, with Christmas serving as the pinnacle event. The colour red is one – thanks to St Nicklaus – associated with Christmas, but also a colour that stimulates a sense of occasion and gifting. Experts in fine wine and owners…
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Mr Porter Paperback – Volume One
Mr Porter arrived at a time when online fashion retail struggled to provide that functional stimulus and emotive connection with male consumer. Now over a year into their carnation Mr Porter continues to examine new ways of catering for those that pine for that aspirational lifestyle; a connection deeper than solely the sartorial, with interests…
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Tumi + Ketel One Vodka: Limited Edition Mixology Set
Holiday making and alcohol consumption always tend to go hand in hand – for better or for worse. That said, add a process behind the pursuit of drinking and you get a much more fruitful purpose; rather than solely to drink, it becomes a almost culinary pursuit with the goal being to decipher the subtleties…
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