Enhanced

Simplified

The backpack has long been emblematic of function, a method of transporting your belongings – or tools of trade – that’s steeped in humility, and reminiscent of those days spent trudging to school.

Herschel Apexknit Apex Dayton Backpack editorial view

But as the sporting and the high-fashion worlds grow closer together and the definition of ‘luxury’ becomes further blurred, the backpack is found to be acceptable in almost any scenario; from business suiting to red carpet.

Herschel Apexknit Network laptop ipad case

Enter Herschel Supply, who five years ago embarked on a journey to reinvent the men’s accessories market, and five years on appear to have done so. Herschel Supply’s co-founders Jamie and Lyndon Cormack now had the ambition to create a new natural technology that added more premium quality fabrics to the existing characteristics of the Herschel range.

[easingslider id=”5425″]

Herschel Apexknit Apex Dayton Backpack closeup detail

Now they have trademarked a new fabric called Apexknit, which they are using to create a new range of bags that have an altogether more premium aesthetic.

“As a utility design-driven brand, the ApexKnit™ Collection feels like an organic progression for us. It speaks to a certain segment of our customers that are looking for a design that has an elevated athletic look and feel, but utility form and function.”

~ Jamie Cormack, Co-Founder, Herschel Supply

Herschel Apexknit Apex Dayton Backpack editorial detail

The initial Apexknit range (priced from $50 to $200 USD) sold out on the day of launch, so to make sure that you’re first in line for the next arrival, visit the link below.

HerschelSupply.com

Further Information

Share Article

About the Author