The backpack has long been emblematic of function, a method of transporting your belongings – or tools of trade – that’s steeped in humility, and reminiscent of those days spent trudging to school.
But as the sporting and the high-fashion worlds grow closer together and the definition of ‘luxury’ becomes further blurred, the backpack is found to be acceptable in almost any scenario; from business suiting to red carpet.
Enter Herschel Supply, who five years ago embarked on a journey to reinvent the men’s accessories market, and five years on appear to have done so. Herschel Supply’s co-founders Jamie and Lyndon Cormack now had the ambition to create a new natural technology that added more premium quality fabrics to the existing characteristics of the Herschel range.
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Now they have trademarked a new fabric called Apexknit, which they are using to create a new range of bags that have an altogether more premium aesthetic.
“As a utility design-driven brand, the ApexKnit™ Collection feels like an organic progression for us. It speaks to a certain segment of our customers that are looking for a design that has an elevated athletic look and feel, but utility form and function.”
~ Jamie Cormack, Co-Founder, Herschel Supply
The initial Apexknit range (priced from $50 to $200 USD) sold out on the day of launch, so to make sure that you’re first in line for the next arrival, visit the link below.
